Luna The Dental Vets Bristol — Bristol Vet Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 22 of 29

Digital Visibility Score51/100Rank 22 of 29Problems found1Very little published contentFurthest behind-60Content & trust: 0 against a sector median of 60

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	68.5	−8.5
Technical	100	88	+12
Local presence	94	81	+13
Visibility	4	21	−17
AI search presence	0	0	level
Content & trust	0	60	−60

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8.5
Technical		+12
Local presence		+13
Visibility		-17
AI search presence		0
Content & trust		-60

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 11 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 35, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	not in top 100
cat vet Bristol	not in top 100
dog vet Bristol	#35
24 hour vet Bristol	not in top 100
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		60
Technical		100
Local presence		94
Visibility		4
AI search presence		0
Content & trust		0

this firm sector median leader

Luna The Dental Vets Bristol trails Bristol Vet Specialists by 204 points across 5 pillars, but 62% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	31
Locations	1
Reviews in last 90 days	19
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	7.4s	one throttled load on a datacentre machine
Field (real users)	4.3s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 1.7× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP) and layout shift (CLS).

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• extractions9
• dental surgery6
• teeth cleaning3
• x-ray3
• anesthetic3
• incisor removal2
• pet dentistry2
• aftercare call2
• pre med options2
• quality of care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 11 words
Visibility	4	ranks for 1 of 12 keywords · average position 35 · local 3-pack: 0
Local presence	94	31 reviews · rated 4.7 · 19 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Visibility: 4/100, below the sector median of 21.
• Content & trust: 0/100, below the sector median of 60.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: Content & trust (0 vs 66); AI search presence (0 vs 60); Visibility (4 vs 56).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Add about/team pages, and refresh stale content.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Luna The Dental Vets Bristol in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Chicken Clinic - Pet poultry vet	#20	53/100	2 places above you
Jollyes Pet Clinic - Bristol Warmley	#24	46/100	2 places below you
Avenue Veterinary Centre	#19	53/100	3 places above you
Pet Setters Bristol	#25	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 4302ms · INP 175ms · CLS 1.05 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 69 · accessibility 96 · best practices 100 · SEO 92 — biggest losses: Render-blocking requests; Improve image delivery; Links do not have descriptive text
Google profile detail	20 photos · claimed · has a description · hours listed · 2 of 31 reviews are one star
Backlinks	43 referring domains · 77 links · rank 151
Site structure	1 pages crawled · 0 internal links per page · 32 sitemap pages not reachable by following links
Sitemap	33 URLs listed · declared in robots.txt · newest entry 0 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Luna The Dental Vets Bristol’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Content & trust (0/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

↑ Ranked aboveHighcroft Veterinary Group#21 · 53/100 Full indexAll 29 firms ↓ Ranked belowEmerson's Green Veterinary Surgery#23 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.