Highcroft Veterinary Group — Bristol Vet Digital Visibility Score

Digital Visibility Score: 53 / 100 · Rank 21 of 29

Digital Visibility Score53/100Rank 21 of 29 Critical problem1Search engines are being told not to index this site Furthest behind-11Visibility: 10 against a sector median of 21

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	64	68.5	−4.5
Technical	88	88	level
Local presence	76	81	−5
Visibility	10	21	−11
AI search presence	0	0	level
Content & trust	63	60	+3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4.5
Technical		0
Local presence		-5
Visibility		-11
AI search presence		0
Content & trust		+3

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 6 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	not in top 100
cat vet Bristol	not in top 100
dog vet Bristol	not in top 100
24 hour vet Bristol	not in top 100
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		64
Technical		88
Local presence		76
Visibility		10
AI search presence		0
Content & trust		63

this firm sector median leader

Highcroft Veterinary Group trails Bristol Vet Specialists by 161 points across 6 pillars, but 66% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	75
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

friendly staff26
caring staff13
pet care6
receptionist5
helpful vets4
expert vet3
vaccination2
diabetic2
informative2
care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	63	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 791 words · last changed: 22 days ago
Visibility	10	ranks for 0 of 12 keywords · local 3-pack: 6
Local presence	76	75 reviews · rated 4.9 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Visibility: 10/100, below the sector median of 21.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Visibility (10 vs 56); Local presence (76 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Highcroft Veterinary Group in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Avenue Veterinary Centre	#19	53/100	2 places above you
Emerson's Green Veterinary Surgery	#23	49/100	2 places below you
Watkins & Tasker Vets	#18	54/100	3 places above you
Jollyes Pet Clinic - Bristol Warmley	#24	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 84 · best practices 100 · SEO 92 — biggest losses: Links do not have descriptive text; Layout shift culprits; Buttons do not have an accessible name
Google profile detail	4 photos · claimed · no description · hours listed · 1 of 75 reviews are one star
Backlinks	1545 referring domains · 25520 links · rank 328 · 116 broken
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

Highcroft Veterinary Group’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (10/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.