PassPets Bristol — Bristol Vet Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 14 of 29

Digital Visibility Score57/100Rank 14 of 29 · top 46%Critical problem1Search engines are being told not to index this site Furthest behind-21Visibility: 0 against a sector median of 21

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	68	68.5	−0.5
Technical	88	88	level
Local presence	100	81	+19
Visibility	0	21	−21
AI search presence	0	0	level
Content & trust	60	60	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-0.5
Technical		0
Local presence		+19
Visibility		-21
AI search presence		0
Content & trust		0

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	not in top 100
cat vet Bristol	not in top 100
dog vet Bristol	not in top 100
24 hour vet Bristol	not in top 100
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		68
Technical		88
Local presence		100
Visibility		0
AI search presence		0
Content & trust		60

this firm sector median leader

PassPets Bristol trails Bristol Vet Specialists by 146 points across 5 pillars, but 79% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	107
Locations	1
Reviews in last 90 days	20
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	9.0s	one throttled load on a datacentre machine
Field (real users)	1.2s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 7.7× the real-user figure. The lab test rates this site poorly, but real visitors are not experiencing it that way — Core Web Vitals pass on field data. Treat a low lab score here as a lead to investigate, not a fault to pay to fix.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

pleasant staff7
easy process7
animal health certificate4
prompt visit4
punctuality3
quick query response2
paperwork verification2
certificate ready2
prepaid fee2
pass pets2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 890 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	100	107 reviews · rated 4.9 · 20 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Visibility: 0/100, below the sector median of 21.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 56); Speed & CWV (68 vs 80).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest PassPets Bristol in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Peaceful Paws Vet	#12	58/100	2 places above you
Community Vets	#16	55/100	2 places below you
Highcroft Referrals	#11	58/100	3 places above you
The Downs Veterinary Practice	#17	55/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1169ms · INP 110ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 28 · accessibility 97 · best practices 96 · SEO 92 — biggest losses: Document does not have a meta description; Improve image delivery; Browser errors were logged to the console
Google profile detail	21 photos · claimed · has a description · hours listed · 1 of 107 reviews are one star
Backlinks	126 referring domains · 252 links · rank 156
Site structure	25 pages crawled · 35.5 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 1% of links use a generic anchor
Sitemap	32 URLs listed · declared in robots.txt · newest entry 187 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

PassPets Bristol’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.