Skip to content
PYC HUB

Rowe Vet Group – Winterbourne — Bristol Vet Digital Visibility Score

Digital Visibility Score: 43 / 100 · Rank 26 of 29

Digital Visibility Score43/100Rank 26 of 29Problems found1No XML sitemap foundOne page from the first1Closest: veterinary Clifton at #14Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Section titled “Pillar breakdown vs sector median”
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6868.5−0.5
Technical088−88
Local presence8381+2
Visibility5721+36
AI search presence00level
Content & trust—60not measured
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-0.5
Technical-88
Local presence+2
Visibility+36
AI search presence0
Content & trustnot measured

Problems found

Section titled “Problems found”
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Section titled “Where this firm ranks”
Ranks for 12 of 12 keywords, average position 8.7, in the local 3-pack for 0 keywords.
KeywordPosition
vets Bristol#6
veterinary practice Bristol#7
best vets Bristol#9
emergency vet Bristol#2
cat vet Bristol#1
dog vet Bristol#4
24 hour vet Bristol#2
vet costs Bristol#10
animal hospital Bristol#6
vets Clifton#33
vets Redland#10
veterinary Clifton#14

The gap to the leader

Section titled “The gap to the leader”
This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.
Speed & CWV68
Technical0
Local presence83
Visibility57
AI search presence0

this firm sector median leader

Rowe Vet Group – Winterbourne trails Bristol Vet Specialists by 189 points across 4 pillars, but 85% of that is Technical and AI search presence alone. It already matches or beats the leader on Visibility.

Closest to the first page

Section titled “Closest to the first page”
Ranked between #11 and #20 — one page from the first, ordered by how close.
veterinary Clifton#14

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Section titled “AI search presence”
Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best vets in Bristol?
✗Which veterinary practice in Bristol would you recommend?
✗Top rated vets in Bristol
✗My pet is unwell in Bristol - which vet should I call?
✗Best vets in Clifton, Bristol

Local presence

Section titled “Local presence”
Google Business Profile.
Rating4.59 / 5
Reviews1028
Locations2
Reviews in last 90 days4
Address matches websiteyes

Lab speed against real users

Section titled “Lab speed against real users”
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)6.7sone throttled load on a datacentre machine
Field (real users)1.1s75th percentile of actual Chrome visitors over 28 days

The lab figure is 6× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Section titled “What customers talk about”
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • reception staff42
  • insurance claims25
  • eye clinic12
  • euthanasia11
  • thorough vets10
  • emergency vet9
  • out of hours care5
  • specialist care2
  • hamster care2
  • dog registration2

Why this score

Section titled “Why this score”
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Visibility57ranks for 12 of 12 keywords · average position 8.7 · local 3-pack: 0
Local presence831028 reviews · rated 4.59 · 4 new in 90 days
Technical0HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Section titled “Key findings”
  • Technical: 0/100, below the sector median of 88.

How this compares to the leader

Section titled “How this compares to the leader”

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: Technical (0 vs 100); AI search presence (0 vs 60); Local presence (83 vs 100).

Top fixes (ranked by impact)

Section titled “Top fixes (ranked by impact)”
  1. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

Section titled “Firms ranked near this one”
The firms nearest Rowe Vet Group – Winterbourne in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Jollyes Pet Clinic - Bristol Warmley#2446/1002 places above you
Premier Veterinary Group plc#2835/1002 places below you
Emerson's Green Veterinary Surgery#2349/1003 places above you
Vale Vets#2931/1003 places below you

Context (not scored)

Section titled “Context (not scored)”
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 1115ms · INP 181ms · CLS 0.1 · passes Core Web Vitals
Lighthouse (lab, mobile)Performance 58 · accessibility 95 · best practices 73 · SEO 92 — biggest losses: Render-blocking requests; LCP request discovery; Reduce unused CSS
Google profile detail137 photos · claimed · has a description · hours listed · 51 of 914 reviews are one star
Backlinks205 referring domains · 684 links · rank 185 · 4 broken
Site structureNot crawled — fetch failed

Where to get this fixed

Section titled “Where to get this fixed”

Rowe Vet Group – Winterbourne’s lowest-scoring pillars among those we publish remediation guidance for:

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.