Vale Vets — Bristol Vet Digital Visibility Score

Digital Visibility Score: 31 / 100 · Rank 29 of 29

Digital Visibility Score31/100Rank 29 of 29Problems found1No XML sitemap foundOne page from the first2Closest: emergency vet Bristol at #16Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	59	68.5	−9.5
Technical	0	88	−88
Local presence	72	81	−9
Visibility	13	21	−8
AI search presence	0	0	level
Content & trust	—	60	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-9.5
Technical		-88
Local presence		-9
Visibility		-8
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 13.3, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	#16
cat vet Bristol	not in top 100
dog vet Bristol	not in top 100
24 hour vet Bristol	#7
vet costs Bristol	#17
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		59
Technical		0
Local presence		72
Visibility		13
AI search presence		0

this firm sector median leader

Vale Vets trails Bristol Vet Specialists by 252 points across 5 pillars, but 63% of that is Technical and AI search presence alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

emergency vet Bristol		#16
vet costs Bristol		#17

2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	14
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	13	ranks for 3 of 12 keywords · average position 13.3 · local 3-pack: 0
Local presence	72	14 reviews · rated 4.9 · 1 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 0/100, below the sector median of 88.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: Technical (0 vs 100); AI search presence (0 vs 60); Visibility (13 vs 56).

Top fixes (ranked by impact)

1. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Vale Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bath Veterinary Group, Park Road Vets	#27	36/100	2 places above you
Rowe Vet Group – Winterbourne	#26	43/100	3 places above you
Pet Setters Bristol	#25	46/100	4 places above you
Jollyes Pet Clinic - Bristol Warmley	#24	46/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 07931855 · 14.6 years old · active · SIC 99999
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 90 · best practices 73 · SEO 92 — biggest losses: Use efficient cache lifetimes; Legacy JavaScript; Heading elements are not in a sequentially-descending order
Google profile detail	14 photos · claimed · has a description · hours listed · 0 of 14 reviews are one star
Backlinks	96 referring domains · 231 links · rank 139 · 2 broken
Site structure	Not crawled — fetch failed

Where to get this fixed

Vale Vets’s lowest-scoring pillars among those we publish remediation guidance for:

• Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePremier Veterinary Group plc#28 · 35/100 Full indexAll 29 firms Bottom of the index

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.