Bath Veterinary Group, Park Road Vets — Bristol Vet Digital Visibility Score

Digital Visibility Score: 36 / 100 · Rank 27 of 29

Digital Visibility Score36/100Rank 27 of 29 Problems found1No XML sitemap found One page from the first4Closest: vets Redland at #17 Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	68.5	−6.5
Technical	0	88	−88
Local presence	83	81	+2
Visibility	21	21	level
AI search presence	0	0	level
Content & trust	—	60	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6.5
Technical		-88
Local presence		+2
Visibility		0
AI search presence		0
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 21, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	#19
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	#19
cat vet Bristol	#31
dog vet Bristol	not in top 100
24 hour vet Bristol	#19
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	#17
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		62
Technical		0
Local presence		83
Visibility		21
AI search presence		0

this firm sector median leader

Bath Veterinary Group, Park Road Vets trails Bristol Vet Specialists by 230 points across 5 pillars, but 70% of that is Technical and AI search presence alone.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

vets Redland		#17
vets Bristol		#19
emergency vet Bristol		#19
24 hour vet Bristol		#19

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	161
Locations	1
Reviews in last 90 days	3
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	12.7s	one throttled load on a datacentre machine
Field (real users)	1.4s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 9.2× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is responsiveness (INP).

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

reception staff12
euthanasia3
handling grumpy dogs2
guinea pigs2
nice surgery2
phone advice2
clear advice2
convenient appointments2
urgent help2
genuine care2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	21	ranks for 5 of 12 keywords · average position 21 · local 3-pack: 0
Local presence	83	161 reviews · rated 4.9 · 3 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 0/100, below the sector median of 88.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: Technical (0 vs 100); AI search presence (0 vs 60); Visibility (21 vs 56).

Top fixes (ranked by impact)

Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Bath Veterinary Group, Park Road Vets in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Pet Setters Bristol	#25	46/100	2 places above you
Vale Vets	#29	31/100	2 places below you
Jollyes Pet Clinic - Bristol Warmley	#24	46/100	3 places above you
Emerson's Green Veterinary Surgery	#23	49/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1373ms · INP 217ms · CLS 0 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 62 · accessibility 100 · best practices 73 · SEO 100 — biggest losses: Render-blocking requests; LCP request discovery; Improve image delivery
Google profile detail	47 photos · claimed · has a description · hours listed · 0 of 161 reviews are one star
Backlinks	199 referring domains · 1034 links · rank 202 · 5 broken
Site structure	Not crawled — fetch failed

Where to get this fixed

Bath Veterinary Group, Park Road Vets’s lowest-scoring pillars among those we publish remediation guidance for:

Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.