Premier Veterinary Group plc — Bristol Vet Digital Visibility Score

Digital Visibility Score: 35 / 100 · Rank 28 of 29

Digital Visibility Score35/100Rank 28 of 29Problems found2No XML sitemap foundFurthest behind-45Technical: 43 against a sector median of 88

Measured 1 September 2026 via the PYC Bristol Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	68.5	−16.5
Technical	43	88	−45
Local presence	61	81	−20
Visibility	0	21	−21
AI search presence	0	0	level
Content & trust	40	60	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-16.5
Technical		-45
Local presence		-20
Visibility		-21
AI search presence		0
Content & trust		-20

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
vets Bristol	not in top 100
veterinary practice Bristol	not in top 100
best vets Bristol	not in top 100
emergency vet Bristol	not in top 100
cat vet Bristol	not in top 100
dog vet Bristol	not in top 100
24 hour vet Bristol	not in top 100
vet costs Bristol	not in top 100
animal hospital Bristol	not in top 100
vets Clifton	not in top 100
vets Redland	not in top 100
veterinary Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Vet Specialists, on every pillar.

Speed & CWV		52
Technical		43
Local presence		61
Visibility		0
AI search presence		0
Content & trust		40

this firm sector median leader

Premier Veterinary Group plc trails Bristol Vet Specialists by 266 points across 6 pillars, but 44% of that is AI search presence and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Bristol?
✗	Which veterinary practice in Bristol would you recommend?
✗	Top rated vets in Bristol
✗	My pet is unwell in Bristol - which vet should I call?
✗	Best vets in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	40	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 63 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	61	1 reviews · rated 5 · 0 new in 90 days
Technical	43	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Speed & CWV: 52/100, below the sector median of 68.5.
• Technical: 43/100, below the sector median of 88.
• Local presence: 61/100, below the sector median of 81.
• Visibility: 0/100, below the sector median of 21.
• Content & trust: 40/100, below the sector median of 60.

How this compares to the leader

Bristol Vet Specialists leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Technical (43 vs 100); Visibility (0 vs 56).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Premier Veterinary Group plc in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Rowe Vet Group – Winterbourne	#26	43/100	2 places above you
Pet Setters Bristol	#25	46/100	3 places above you
Jollyes Pet Clinic - Bristol Warmley	#24	46/100	4 places above you
Emerson's Green Veterinary Surgery	#23	49/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04313987 · 24.8 years old · active · SIC 75000
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 55 · accessibility 83 · best practices 81 · SEO 83 — biggest losses: First Contentful Paint; Buttons do not have an accessible name; Legacy JavaScript
Google profile detail	1 photo · claimed · no description · hours listed
Backlinks	700 referring domains · 4102 links · rank 338 · 13 broken
Site structure	1 pages crawled · 10 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Premier Veterinary Group plc’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveBath Veterinary Group, Park Road Vets#27 · 36/100 Full indexAll 29 firms ↓ Ranked belowVale Vets#29 · 31/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.