Howard Baker Design — Bristol Architect Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 64 of 80

Digital Visibility Score39/100Rank 64 of 80Problems found2No structured data on the homepageFurthest behind-18Technical: 57 against a sector median of 75

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	66	−3
Technical	57	75	−18
Local presence	59	76.5	−17.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	33	40.5	−7.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-3
Technical		-18
Local presence		-17.5
Visibility		0
AI search presence		0
Content & trust		-7.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	not in top 100
architect Bristol	not in top 100
architectural services Bristol	not in top 100
house extension architect Bristol	not in top 100
planning application architect Bristol	not in top 100
listed building architect Bristol	not in top 100
residential architects Bristol	not in top 100
commercial architects Bristol	not in top 100
self build architect Bristol	not in top 100
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		63
Technical		57
Local presence		59
Visibility		0
AI search presence		0
Content & trust		33

this firm sector median leader

Howard Baker Design trails 3bd Architects by 183 points across 5 pillars, but 46% of that is Technical and Content & trust alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bristol?
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✗	I need an architect in Bristol - who should I contact?
✗	Conservation architects in Bristol

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	33	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 640 words · last changed: 2538 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	57	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: yes · structured data: no

Key findings

• Technical: 57/100, below the sector median of 75.
• Local presence: 59/100, below the sector median of 76.5.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Technical (57 vs 100); Content & trust (33 vs 75); Speed & CWV (63 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Howard Baker Design in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
WH Architects	#62	42/100	2 places above you
Southpoint	#66	39/100	2 places below you
Etch Architecture	#61	42/100	3 places above you
Studio Green Architects	#67	39/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 68 · best practices 78 · SEO 100 — biggest losses: Reduce unused CSS; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Network dependency tree
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	24 referring domains · 27 links · rank 0
Site structure	1 pages crawled · 53 internal links per page · reachable in: services 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap	3 URLs listed · not declared in robots.txt · newest entry 2550 days old · 3 of 3 sampled URLs resolve

Where to get this fixed

Howard Baker Design’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveNicholas Morley Architects Ltd#63 · 41/100 Full indexAll 80 firms ↓ Ranked belowkeyframe#65 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.