Nicholas Morley Architects Ltd — Bristol Architect Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 63 of 80

Digital Visibility Score41/100Rank 63 of 80Critical problems2Search engines are being told not to index this siteFurthest behind-25Technical: 50 against a sector median of 75

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	66	−4
Technical	50	75	−25
Local presence	78	76.5	+1.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	25	40.5	−15.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		-25
Local presence		+1.5
Visibility		0
AI search presence		0
Content & trust		-15.5

Problems found

2 critical problems found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 211 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	not in top 100
architect Bristol	not in top 100
architectural services Bristol	not in top 100
house extension architect Bristol	not in top 100
planning application architect Bristol	not in top 100
listed building architect Bristol	not in top 100
residential architects Bristol	not in top 100
commercial architects Bristol	not in top 100
self build architect Bristol	not in top 100
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		62
Technical		50
Local presence		78
Visibility		0
AI search presence		0
Content & trust		25

this firm sector median leader

Nicholas Morley Architects Ltd trails 3bd Architects by 180 points across 5 pillars, but 56% of that is Technical and Content & trust alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bristol?
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✗	I need an architect in Bristol - who should I contact?
✗	Conservation architects in Bristol

Local presence

Google Business Profile.

Rating	4.2 / 5
Reviews	5
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: no · team page: no · credentials: no · blog or news: no · homepage: 211 words · last changed: 0 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	78	5 reviews · rated 4.2 · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: no

Key findings

• Technical: 50/100, below the sector median of 75.
• Content & trust: 25/100, below the sector median of 40.5.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Technical (50 vs 100); Content & trust (25 vs 75); Speed & CWV (62 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Nicholas Morley Architects Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Etch Architecture	#61	42/100	2 places above you
keyframe	#65	39/100	2 places below you
PLACE By Design	#60	43/100	3 places above you
Southpoint	#66	39/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 04895152 · 23 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 97 · best practices 78 · SEO 100 — biggest losses: Render-blocking requests; Reduce unused JavaScript; Network dependency tree
Google profile detail	1 photo · unclaimed · no description · hours listed · 1 of 5 reviews are one star
Backlinks	48 referring domains · 54 links · rank 65
Site structure	21 pages crawled · 16.5 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor · 4 sitemap pages not reachable by following links
Sitemap	24 URLs listed · declared in robots.txt · newest entry 339 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Nicholas Morley Architects Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveWH Architects#62 · 42/100 Full indexAll 80 firms ↓ Ranked belowHoward Baker Design#64 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.