Etch Architecture — Bristol Architect Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 61 of 80

Digital Visibility Score42/100Rank 61 of 80Critical problem1The site is not served over HTTPSFurthest behind-35.5Content & trust: 5 against a sector median of 40.5

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	66	−4
Technical	88	75	+13
Local presence	59	76.5	−17.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	5	40.5	−35.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		+13
Local presence		-17.5
Visibility		0
AI search presence		0
Content & trust		-35.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingVery little published contentThe homepage carries 87 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	not in top 100
architect Bristol	not in top 100
architectural services Bristol	not in top 100
house extension architect Bristol	not in top 100
planning application architect Bristol	not in top 100
listed building architect Bristol	not in top 100
residential architects Bristol	not in top 100
commercial architects Bristol	not in top 100
self build architect Bristol	not in top 100
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		62
Technical		88
Local presence		59
Visibility		0
AI search presence		0
Content & trust		5

this firm sector median leader

Etch Architecture trails 3bd Architects by 181 points across 5 pillars, but 60% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bristol?
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✗	I need an architect in Bristol - who should I contact?
✗	Conservation architects in Bristol

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	5	about page: no · team page: no · credentials: no · blog or news: no · homepage: 87 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	88	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 59/100, below the sector median of 76.5.
• Content & trust: 5/100, below the sector median of 40.5.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Content & trust (5 vs 75); Speed & CWV (62 vs 100); Visibility (0 vs 31).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Etch Architecture in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gabriela Roberts Architecture	#59	43/100	2 places above you
Nicholas Morley Architects Ltd	#63	41/100	2 places below you
Clear Future Architecture Ltd	#58	43/100	3 places above you
Howard Baker Design	#64	39/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 93 · best practices 74 · SEO 92 — biggest losses: Does not use HTTPS; Does not redirect HTTP traffic to HTTPS; Reduce unused CSS
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	36 referring domains · 37 links · rank 0
Site structure	4 pages crawled · 17 internal links per page · reachable in: contact 2 clicks, about 2 clicks · 0% of links use a generic anchor · 11 sitemap pages not reachable by following links
Sitemap	13 URLs listed · declared in robots.txt · newest entry 207 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Etch Architecture’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked abovePLACE By Design#60 · 43/100 Full indexAll 80 firms ↓ Ranked belowWH Architects#62 · 42/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.