Mark Wray Architects — Bath Architect Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 7 of 80

Digital Visibility Score62/100Rank 7 of 80 · top 8%One page from the first3Closest: residential architects Bath at #13 Furthest behind-22Content & trust: 15 against a sector median of 37

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	100	88	+12
Local presence	85	78.5	+6.5
Visibility	33	0	+33
AI search presence	40	0	+40
Content & trust	15	37	−22

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+12
Local presence		+6.5
Visibility		+33
AI search presence		+40
Content & trust		-22

Where this firm ranks

Ranks for 8 of 12 keywords, average position 22.6, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	#10
architect Bath	#14
architectural services Bath	#33
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	#19
residential architects Bath	#13
commercial architects Bath	#5
self build architect Bath	#35
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	#52

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Technical		100
Local presence		85
Visibility		33
AI search presence		40
Content & trust		15

this firm sector median leader

Mark Wray Architects trails Designscape Architects by 83 points across 4 pillars, but 70% of that is Content & trust and Visibility alone. It already matches or beats the leader on Technical.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

residential architects Bath		#13
architect Bath		#14
listed building architect Bath		#19

3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Bath?	cited by domain
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✓	I need an architect in Bath - who should I contact?	cited by domain
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	6
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

project management2
idea2
garden2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	15	about page: no · team page: no · credentials: no · blog or news: no · homepage: 583 words
Visibility	33	ranks for 8 of 12 keywords · average position 22.6 · local 3-pack: 0
Local presence	85	6 reviews · rated 4.8 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Content & trust: 15/100, below the sector median of 37.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: Content & trust (15 vs 53); Visibility (33 vs 53); AI search presence (40 vs 60).

Top fixes (ranked by impact)

Add about/team pages, and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Mark Wray Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
BBA Architects Ltd	#5	63/100	2 places above you
TEA Architects	#9	61/100	2 places below you
Lacey Architecture Ltd	#4	65/100	3 places above you
Bright Studio Architects	#10	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 08586180 · 13.2 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 44 · accessibility 93 · best practices 100 · SEO 100 — biggest losses: Links do not have a discernible name; LCP breakdown; Render-blocking requests
Google profile detail	19 photos · claimed · has a description · hours listed · 0 of 6 reviews are one star
Backlinks	95 referring domains · 110 links · rank 81 · 2 broken
Site structure	21 pages crawled · 41.6 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 2 sitemap pages not reachable by following links
Sitemap	4 URLs listed · declared in robots.txt · newest entry 326 days old · 4 of 4 sampled URLs resolve

Where to get this fixed

Mark Wray Architects’s lowest-scoring pillars among those we publish remediation guidance for:

Content & trust (15/100) and Visibility (33/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing these pillars: content & trust, visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.