Alistair Ellen Architect — Bath Architect Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 46 of 80

Digital Visibility Score48/100Rank 46 of 80 Problems found3Structured data present, but no LocalBusiness markup Furthest behind-8.5Local presence: 70 against a sector median of 78.5

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	63	−1
Technical	88	88	level
Local presence	70	78.5	−8.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	37	37	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		0
Local presence		-8.5
Visibility		0
AI search presence		0
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 32 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.5 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	not in top 100
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		62
Technical		88
Local presence		70
Visibility		0
AI search presence		0
Content & trust		37

this firm sector median leader

Alistair Ellen Architect trails Designscape Architects by 198 points across 6 pillars, but 57% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 32 words · last changed: 3484 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	70	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 53); Speed & CWV (62 vs 99).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Alistair Ellen Architect in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
ReFrame Studio	#44	49/100	2 places above you
Chapter Interiors	#48	48/100	2 places below you
MORIarchitects	#43	49/100	3 places above you
John Mullen Building Surveying	#49	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 89 · best practices 59 · SEO 85 — biggest losses: Links do not have descriptive text; Forced reflow; Document does not have a main landmark.
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	43 referring domains · 44 links · rank 53
Site structure	2 pages crawled · 28 internal links per page · reachable in: contact 1 click, about 1 click · 9% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · not declared in robots.txt · newest entry 3941 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Alistair Ellen Architect’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.