ReFrame Studio — Bath Architect Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 44 of 80

Digital Visibility Score49/100Rank 44 of 80Problems found1Structured data present, but no LocalBusiness markupFurthest behind-19Speed & CWV: 44 against a sector median of 63

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	44	63	−19
Technical	88	88	level
Local presence	79	78.5	+0.5
Visibility	4	0	+4
AI search presence	0	0	level
Content & trust	60	37	+23

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-19
Technical		0
Local presence		+0.5
Visibility		+4
AI search presence		0
Content & trust		+23

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 23, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	#23
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	not in top 100
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		44
Technical		88
Local presence		79
Visibility		4
AI search presence		0
Content & trust		60

this firm sector median leader

ReFrame Studio trails Designscape Architects by 187 points across 5 pillars, but 61% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: no · team page: no · credentials: yes · blog or news: yes · homepage: 1,017 words
Visibility	4	ranks for 1 of 12 keywords · average position 23 · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 44/100, below the sector median of 63.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Speed & CWV (44 vs 99); Visibility (4 vs 53).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest ReFrame Studio in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Curator's House Interior Design	#42	50/100	2 places above you
Alistair Ellen Architect	#46	48/100	2 places below you
Jonathan Logsdon Architect	#41	50/100	3 places above you
CaSA Architects	#47	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 45 · accessibility 98 · best practices 78 · SEO 92 — biggest losses: Does not use HTTPS; Largest Contentful Paint; Legacy JavaScript
Google profile detail	35 photos · claimed · has a description · hours listed
Backlinks	21 referring domains · 44 links · rank 107
Site structure	1 pages crawled · 88 internal links per page · reachable in: contact 1 click, services 1 click · 15% of links use a generic anchor · 44 sitemap pages not reachable by following links
Sitemap	44 URLs listed · declared in robots.txt · newest entry 25 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

ReFrame Studio’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveMORIarchitects#43 · 49/100 Full indexAll 80 firms ↓ Ranked belowVASS Architects#45 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.