John Mullen Building Surveying — Bath Architect Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 49 of 80

Digital Visibility Score48/100Rank 49 of 80 Problems found4No XML sitemap found Furthest behind-38Technical: 50 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	98	63	+35
Technical	50	88	−38
Local presence	79	78.5	+0.5
Visibility	4	0	+4
AI search presence	0	0	level
Content & trust	24	37	−13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+35
Technical		-38
Local presence		+0.5
Visibility		+4
AI search presence		0
Content & trust		-13

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.9 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 59, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	#59
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	not in top 100
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		98
Technical		50
Local presence		79
Visibility		4
AI search presence		0
Content & trust		24

this firm sector median leader

John Mullen Building Surveying trails Designscape Architects by 200 points across 6 pillars, but 55% of that is AI search presence and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	24	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 84 words · last changed: 1426 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 59 · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	50	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

Technical: 50/100, below the sector median of 88.
Content & trust: 24/100, below the sector median of 37.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Technical (50 vs 100); Visibility (4 vs 53).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest John Mullen Building Surveying in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
CaSA Architects	#47	48/100	2 places above you
LucyEdwards3D	#51	47/100	2 places below you
Alistair Ellen Architect	#46	48/100	3 places above you
AHC Consultants	#52	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 97 · accessibility 89 · best practices 74 · SEO 91 — biggest losses: Serves images with low resolution; Page lacks the HTML doctype, thus triggering quirks-mode; Does not use HTTPS
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	43 referring domains · 72 links · rank 51
Site structure	4 pages crawled · 20 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

John Mullen Building Surveying’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.