GRM Web Limited — Worcester Architect Digital Visibility Score
Digital Visibility Score: 36 / 100 · Rank 22 of 25
Digital Visibility Score36/100Rank 22 of 25Critical problem1The site is not served over HTTPSFurthest behind-32Content & trust: 5 against a sector median of 37
Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 66 | 61 | +5 |
| Technical | 50 | 75 | −25 |
| Local presence | 59 | 78 | −19 |
| Visibility | 0 | 17 | −17 |
| AI search presence | 0 | 0 | level |
| Content & trust | 5 | 37 | −32 |
| Speed & CWV | +5 | |
|---|---|---|
| Technical | -25 | |
| Local presence | -19 | |
| Visibility | -17 | |
| AI search presence | 0 | |
| Content & trust | -32 |
Problems found
Section titled “Problems found”- CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
- Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
- Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
- Worth fixingVery little published contentThe homepage carries 172 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Worcester | not in top 100 |
| architect Worcester | not in top 100 |
| architectural services Worcester | not in top 100 |
| house extension architect Worcester | not in top 100 |
| planning application architect Worcester | not in top 100 |
| listed building architect Worcester | not in top 100 |
| residential architects Worcester | not in top 100 |
| commercial architects Worcester | not in top 100 |
| self build architect Worcester | not in top 100 |
| loft conversion architect Worcester | not in top 100 |
| barn conversion architect Worcester | not in top 100 |
| conservation architect Worcester | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 66 | |
|---|---|---|
| Technical | 50 | |
| Local presence | 59 | |
| Visibility | 0 | |
| AI search presence | 0 | |
| Content & trust | 5 |
this firm sector median leader
GRM Web Limited trails Taylor & Co Architects - Worcester by 228 points across 5 pillars, but 52% of that is Visibility and Technical alone. It already matches or beats the leader on Speed & CWV.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Worcester? | |
| ✗ | Which architect in Worcester would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Worcester | |
| ✗ | I need an architect in Worcester - who should I contact? | |
| ✗ | Conservation architects in Worcester |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 5 | about page: no · team page: no · credentials: no · blog or news: no · homepage: 172 words |
| Visibility | 0 | ranks for 0 of 12 keywords · local 3-pack: 0 |
| Local presence | 59 | 0 reviews · 0 new in 90 days |
| Technical | 50 | HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no |
Key findings
Section titled “Key findings”- Technical: 50/100, below the sector median of 75.
- Local presence: 59/100, below the sector median of 78.
- Visibility: 0/100, below the sector median of 17.
- Content & trust: 5/100, below the sector median of 37.
How this compares to the leader
Section titled “How this compares to the leader”Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: Visibility (0 vs 68); Technical (50 vs 100); Content & trust (5 vs 49).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages, and refresh stale content.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Insideout architecture + interiors ltd | #20 | 40/100 | 2 places above you |
| Clerici Design Ltd | #24 | 18/100 | 2 places below you |
| Framewrap UK | #19 | 43/100 | 3 places above you |
| Worcester Elite Architects | #25 | 18/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Google profile detail | 1 photo · unclaimed · no description · no hours listed |
| Backlinks | 48 referring domains · 50 links · rank 0 |
| Site structure | 1 pages crawled · 0 internal links per page |
| Sitemap | not declared in robots.txt · no lastmod dates |
Where to get this fixed
Section titled “Where to get this fixed”GRM Web Limited’s lowest-scoring pillars among those we publish remediation guidance for:
- Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.