Boughton Butler — Worcester Architect Digital Visibility Score

Digital Visibility Score: 20 / 100 · Rank 23 of 25

Digital Visibility Score20/100Rank 23 of 25Critical problem1The site is not served over HTTPSFurthest behind-61Technical: 14 against a sector median of 75

Measured 1 September 2026 via the PYC Worcester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	61	not measured
Technical	14	75	−61
Local presence	63	78	−15
Visibility	0	17	−17
AI search presence	0	0	level
Content & trust	3	37	−34

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-61
Local presence		-15
Visibility		-17
AI search presence		0
Content & trust		-34

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
• Worth fixingVery little published contentThe homepage carries 3 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8.6 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Worcester	not in top 100
architect Worcester	not in top 100
architectural services Worcester	not in top 100
house extension architect Worcester	not in top 100
planning application architect Worcester	not in top 100
listed building architect Worcester	not in top 100
residential architects Worcester	not in top 100
commercial architects Worcester	not in top 100
self build architect Worcester	not in top 100
loft conversion architect Worcester	not in top 100
barn conversion architect Worcester	not in top 100
conservation architect Worcester	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Taylor & Co Architects - Worcester, on every pillar.

Technical		14
Local presence		63
Visibility		0
AI search presence		0
Content & trust		3

this firm sector median leader

Boughton Butler trails Taylor & Co Architects - Worcester by 262 points across 5 pillars, but 59% of that is Technical and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Worcester?
✗	Which architect in Worcester would you recommend for a house extension?
✗	Top rated architectural practices in Worcester
✗	I need an architect in Worcester - who should I contact?
✗	Conservation architects in Worcester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	3	about page: no · team page: no · credentials: no · blog or news: no · homepage: 3 words · last changed: 3144 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	14	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 14/100, below the sector median of 75.
• Local presence: 63/100, below the sector median of 78.
• Visibility: 0/100, below the sector median of 17.
• Content & trust: 3/100, below the sector median of 37.

How this compares to the leader

Taylor & Co Architects - Worcester leads the index with 68/100. The largest gaps are: Technical (14 vs 100); Visibility (0 vs 68); Content & trust (3 vs 49).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Boughton Butler in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
The Feber	#21	39/100	2 places above you
Worcester Elite Architects	#25	18/100	2 places below you
Insideout architecture + interiors ltd	#20	40/100	3 places above you
Framewrap UK	#19	43/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 11866842 · 7.5 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 80 · best practices 74 · SEO 91 — biggest losses: Document does not have a meta description; Document does not have a main landmark.; LCP request discovery
Google profile detail	1 photo · claimed · has a description · no hours listed
Backlinks	48 referring domains · 55 links · rank 0
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt

Where to get this fixed

Boughton Butler’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveGRM Web Limited#22 · 36/100 Full indexAll 25 firms ↓ Ranked belowClerici Design Ltd#24 · 18/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.