PMR Architecture — Exeter Architect Digital Visibility Score
Digital Visibility Score: 59 / 100 · Rank 17 of 63
Digital Visibility Score59/100Rank 17 of 63 · top 26%Problems found1The site has not changed in a long timeOne page from the first1Closest: architect Exeter at #11Furthest behind-13Local presence: 63 against a sector median of 76
Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 64 | 64 | level |
| Technical | 100 | 88 | +12 |
| Local presence | 63 | 76 | −13 |
| Visibility | 43 | 4 | +39 |
| AI search presence | 20 | 0 | +20 |
| Content & trust | 37 | 49.5 | −12.5 |
| Speed & CWV | 0 | |
|---|---|---|
| Technical | +12 | |
| Local presence | -13 | |
| Visibility | +39 | |
| AI search presence | +20 | |
| Content & trust | -12.5 |
Problems found
Section titled “Problems found”- Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.1 years ago.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Exeter | #10 |
| architect Exeter | #11 |
| architectural services Exeter | #4 |
| house extension architect Exeter | not in top 100 |
| planning application architect Exeter | #35 |
| listed building architect Exeter | #5 |
| residential architects Exeter | #6 |
| commercial architects Exeter | #1 |
| self build architect Exeter | #2 |
| loft conversion architect Exeter | not in top 100 |
| barn conversion architect Exeter | not in top 100 |
| conservation architect Exeter | #9 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 64 | |
|---|---|---|
| Technical | 100 | |
| Local presence | 63 | |
| Visibility | 43 | |
| AI search presence | 20 | |
| Content & trust | 37 |
this firm sector median leader
PMR Architecture trails Living Space Architects by 146 points across 5 pillars, but 72% of that is AI search presence and Local presence alone. It already matches or beats the leader on Technical.
Closest to the first page
Section titled “Closest to the first page”| architect Exeter | #11 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Exeter? | |
| ✗ | Which architect in Exeter would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Exeter | |
| ✗ | I need an architect in Exeter - who should I contact? | |
| ✓ | Conservation architects in Exeter | cited by domain |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 37 | about page: yes · team page: no · credentials: no · blog or news: no · homepage: 2,056 words · last changed: 1856 days ago |
| Visibility | 43 | ranks for 9 of 12 keywords · average position 9.2 · local 3-pack: 0 |
| Local presence | 63 | 0 reviews · 0 new in 90 days |
| Technical | 100 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes |
Key findings
Section titled “Key findings”- Local presence: 63/100, below the sector median of 76.
- Content & trust: 37/100, below the sector median of 49.5.
How this compares to the leader
Section titled “How this compares to the leader”Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (20 vs 100); Local presence (63 vs 88); Content & trust (37 vs 53).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages, and refresh stale content.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Stephen Varney Associates Architects - Exeter | #15 | 60/100 | 2 places above you |
| Maria Escribano Architects Ltd | #19 | 57/100 | 2 places below you |
| NPS Property Consultants | #14 | 60/100 | 3 places above you |
| Acorus Rural Property Services Ltd | #20 | 56/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 68 · accessibility 98 · best practices 78 · SEO 100 — biggest losses: Does not use HTTPS; Browser errors were logged to the console; Render-blocking requests |
| Google profile detail | 1 photo · unclaimed · no description · hours listed |
| Backlinks | 74 referring domains · 372 links · rank 148 |
| Site structure | 1 pages crawled · 30 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 42 sitemap pages not reachable by following links |
| Sitemap | 43 URLs listed · declared in robots.txt · newest entry 89 days old · 5 of 5 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”PMR Architecture’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Content & trust (37/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.