Salmon Planning Company - West Somerset, Devon & Cornwall — Exeter Architect Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 18 of 63

Digital Visibility Score59/100Rank 18 of 63 · top 27%Furthest behind-4Visibility: 0 against a sector median of 4

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	72	64	+8
Technical	100	88	+12
Local presence	81	76	+5
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	83	49.5	+33.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+8
Technical		+12
Local presence		+5
Visibility		-4
AI search presence		0
Content & trust		+33.5

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		72
Technical		100
Local presence		81
Visibility		0
AI search presence		0
Content & trust		83

this firm sector median leader

Salmon Planning Company - West Somerset, Devon & Cornwall trails Living Space Architects by 167 points across 4 pillars, but 92% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	4.7 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: no · credentials: yes · blog or news: yes · homepage: 1,182 words · last changed: 0 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	81	3 reviews · rated 4.7 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 53).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Salmon Planning Company - West Somerset, Devon & Cornwall in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
GJR Architects Ltd	#16	59/100	2 places above you
Acorus Rural Property Services Ltd	#20	56/100	2 places below you
Stephen Varney Associates Architects - Exeter	#15	60/100	3 places above you
Grainge Architects	#21	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 75 · accessibility 94 · best practices 100 · SEO 100 — biggest losses: Network dependency tree; Background and foreground colors do not have a sufficient contrast ratio.; Improve image delivery
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	64 referring domains · 181 links · rank 125 · 12 broken
Site structure	25 pages crawled · 35.2 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 4% of links use a generic anchor
Sitemap	82 URLs listed · declared in robots.txt · newest entry 6 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Salmon Planning Company - West Somerset, Devon & Cornwall’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.