Exeter Historic Building Trust — Exeter Architect Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 44 of 63

Digital Visibility Score47/100Rank 44 of 63Critical problem1The site is not served over HTTPSFurthest behind-38Technical: 50 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	64	+36
Technical	50	88	−38
Local presence	63	76	−13
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	—	49.5	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+36
Technical		-38
Local presence		-13
Visibility		-4
AI search presence		0
Content & trust		not measured

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		100
Technical		50
Local presence		63
Visibility		0
AI search presence		0

this firm sector median leader

Exeter Historic Building Trust trails Living Space Architects by 228 points across 4 pillars, but 67% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: — · robots.txt allows crawling: yes · sitemap: no · structured data: —

Key findings

• Technical: 50/100, below the sector median of 88.
• Local presence: 63/100, below the sector median of 76.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 53); Technical (50 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.

Firms ranked near this one

The firms nearest Exeter Historic Building Trust in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Avalon Planning & Heritage	#42	47/100	2 places above you
Louise Crossman Architects	#46	47/100	2 places below you
Florian Winkler	#41	48/100	3 places above you
Montage	#47	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 86 · best practices 74 · SEO 83 — biggest losses: Does not use HTTPS; Does not redirect HTTP traffic to HTTPS; Page has unsuccessful HTTP status code
Google profile detail	1 photo · unclaimed · no description · hours listed
Backlinks	80 referring domains · 2100 links · rank 242 · 1086 broken
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Exeter Historic Building Trust’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveCitizen Architects#43 · 47/100 Full indexAll 63 firms ↓ Ranked belowGale & Snowden Architects Ltd.#45 · 47/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.