Louise Crossman Architects — Exeter Architect Digital Visibility Score
Digital Visibility Score: 47 / 100 · Rank 46 of 63
Digital Visibility Score47/100Rank 46 of 63Problems found1No structured data on the homepageOne page from the first3Closest: architect Exeter at #14Furthest behind-24.5Content & trust: 25 against a sector median of 49.5
Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 68 | 64 | +4 |
| Technical | 75 | 88 | −13 |
| Local presence | 63 | 76 | −13 |
| Visibility | 21 | 4 | +17 |
| AI search presence | 0 | 0 | level |
| Content & trust | 25 | 49.5 | −24.5 |
| Speed & CWV | +4 | |
|---|---|---|
| Technical | -13 | |
| Local presence | -13 | |
| Visibility | +17 | |
| AI search presence | 0 | |
| Content & trust | -24.5 |
Problems found
Section titled “Problems found”- Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Exeter | #37 |
| architect Exeter | #14 |
| architectural services Exeter | not in top 100 |
| house extension architect Exeter | not in top 100 |
| planning application architect Exeter | not in top 100 |
| listed building architect Exeter | not in top 100 |
| residential architects Exeter | #14 |
| commercial architects Exeter | #28 |
| self build architect Exeter | not in top 100 |
| loft conversion architect Exeter | not in top 100 |
| barn conversion architect Exeter | #15 |
| conservation architect Exeter | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 68 | |
|---|---|---|
| Technical | 75 | |
| Local presence | 63 | |
| Visibility | 21 | |
| AI search presence | 0 | |
| Content & trust | 25 |
this firm sector median leader
Louise Crossman Architects trails Living Space Architects by 221 points across 6 pillars, but 60% of that is AI search presence and Visibility alone.
Closest to the first page
Section titled “Closest to the first page”| architect Exeter | #14 | |
| residential architects Exeter | #14 | |
| barn conversion architect Exeter | #15 |
3 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Exeter? | |
| ✗ | Which architect in Exeter would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Exeter | |
| ✗ | I need an architect in Exeter - who should I contact? | |
| ✗ | Conservation architects in Exeter |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 25 | about page: no · team page: no · credentials: no · blog or news: yes · homepage: 138 words |
| Visibility | 21 | ranks for 5 of 12 keywords · average position 21.6 · local 3-pack: 0 |
| Local presence | 63 | 0 reviews · 0 new in 90 days |
| Technical | 75 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no |
Key findings
Section titled “Key findings”- Technical: 75/100, below the sector median of 88.
- Local presence: 63/100, below the sector median of 76.
- Content & trust: 25/100, below the sector median of 49.5.
How this compares to the leader
Section titled “How this compares to the leader”Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (21 vs 53); Content & trust (25 vs 53).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add about/team pages, and refresh stale content.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Exeter Historic Building Trust | #44 | 47/100 | 2 places above you |
| The Cave Co-operative | #48 | 45/100 | 2 places below you |
| Citizen Architects | #43 | 47/100 | 3 places above you |
| Woods Design Services | #49 | 45/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 49 · accessibility 82 · best practices 78 · SEO 92 — biggest losses: Links do not have a discernible name; Reduce unused CSS; Forced reflow |
| Google profile detail | 2 photos · unclaimed · no description · hours listed |
| Backlinks | 97 referring domains · 147 links · rank 122 · 9 broken |
| Site structure | 1 pages crawled · 24 internal links per page · reachable in: contact 1 click · 4% of links use a generic anchor · 15 sitemap pages not reachable by following links |
| Sitemap | 16 URLs listed · not declared in robots.txt · no lastmod dates · 4 of 5 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”Louise Crossman Architects’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.