Avalon Planning & Heritage — Exeter Architect Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 42 of 63

Digital Visibility Score47/100Rank 42 of 63 Problems found1No structured data on the homepage Furthest behind-13Technical: 75 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	52	64	−12
Technical	75	88	−13
Local presence	67	76	−9
Visibility	8	4	+4
AI search presence	0	0	level
Content & trust	70	49.5	+20.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-12
Technical		-13
Local presence		-9
Visibility		+4
AI search presence		0
Content & trust		+20.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 53.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	#60
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	#47

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		52
Technical		75
Local presence		67
Visibility		8
AI search presence		0
Content & trust		70

this firm sector median leader

Avalon Planning & Heritage trails Living Space Architects by 218 points across 5 pillars, but 67% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 267 words
Visibility	8	ranks for 2 of 12 keywords · average position 53.5 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Speed & CWV: 52/100, below the sector median of 64.
Technical: 75/100, below the sector median of 88.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (8 vs 53); Speed & CWV (52 vs 79).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Avalon Planning & Heritage in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Bennellick Architectural Design	#40	49/100	2 places above you
Exeter Historic Building Trust	#44	47/100	2 places below you
Expedite Design Services Ltd	#39	50/100	3 places above you
Gale & Snowden Architects Ltd.	#45	47/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 63 · accessibility 93 · best practices 59 · SEO 100 — biggest losses: Reduce unused JavaScript; Render-blocking requests; Reduce unused CSS
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	101 referring domains · 153 links · rank 139
Site structure	1 pages crawled · 45 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor · 65 sitemap pages not reachable by following links
Sitemap	66 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Where to get this fixed

Avalon Planning & Heritage’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.