Croft Surveyors — Exeter Architect Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 58 of 63

Digital Visibility Score41/100Rank 58 of 63Problems found1No structured data on the homepageFurthest behind-30Speed & CWV: 34 against a sector median of 64

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	34	64	−30
Technical	75	88	−13
Local presence	67	76	−9
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	60	49.5	+10.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-30
Technical		-13
Local presence		-9
Visibility		-4
AI search presence		0
Content & trust		+10.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		34
Technical		75
Local presence		67
Visibility		0
AI search presence		0
Content & trust		60

this firm sector median leader

Croft Surveyors trails Living Space Architects by 244 points across 5 pillars, but 63% of that is AI search presence and Visibility alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	60	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 993 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	67	0 reviews · 1 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Speed & CWV: 34/100, below the sector median of 64.
• Technical: 75/100, below the sector median of 88.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 53); Speed & CWV (34 vs 79).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Croft Surveyors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Barrie Simons & Associates	#56	42/100	2 places above you
Fieldstone Architecture	#60	35/100	2 places below you
TFQ Architects	#55	43/100	3 places above you
Matthew Farmer	#61	35/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 43 · accessibility 85 · best practices 78 · SEO 92 — biggest losses: Buttons do not have an accessible name; Browser errors were logged to the console; Largest Contentful Paint
Google profile detail	2 photos · claimed · has a description · hours listed
Backlinks	89 referring domains · 287 links · rank 110 · 1 broken
Site structure	1 pages crawled · 48 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 8% of links use a generic anchor · 13 sitemap pages not reachable by following links
Sitemap	13 URLs listed · not declared in robots.txt · newest entry 236 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Croft Surveyors’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveRobinson Jary Architecture#57 · 42/100 Full indexAll 63 firms ↓ Ranked belowMorten Construction Solutions#59 · 40/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.