Matthew Farmer — Exeter Architect Digital Visibility Score

Digital Visibility Score: 35 / 100 · Rank 61 of 63

Digital Visibility Score35/100Rank 61 of 63 Critical problem1The site is not served over HTTPS Furthest behind-37.5Content & trust: 12 against a sector median of 49.5

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	33	64	−31
Technical	75	88	−13
Local presence	59	76	−17
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	12	49.5	−37.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-31
Technical		-13
Local presence		-17
Visibility		-4
AI search presence		0
Content & trust		-37.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth fixingVery little published contentThe homepage carries 205 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.5 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		33
Technical		75
Local presence		59
Visibility		0
AI search presence		0
Content & trust		12

this firm sector median leader

Matthew Farmer trails Living Space Architects by 294 points across 6 pillars, but 52% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	12	about page: no · team page: no · credentials: no · blog or news: no · homepage: 205 words · last changed: 3464 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	75	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Speed & CWV: 33/100, below the sector median of 64.
Technical: 75/100, below the sector median of 88.
Local presence: 59/100, below the sector median of 76.
Content & trust: 12/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 53); Speed & CWV (33 vs 79).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Matthew Farmer in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Morten Construction Solutions	#59	40/100	2 places above you
Heighway Field Associates	#63	18/100	2 places below you
Croft Surveyors	#58	41/100	3 places above you
Robinson Jary Architecture	#57	42/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 60 · best practices 78 · SEO 100 — biggest losses: Network dependency tree; Reduce unused JavaScript; Links do not have a discernible name
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	46 referring domains · 50 links · rank 94
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Matthew Farmer’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.