Heighway Field Associates — Exeter Architect Digital Visibility Score

Digital Visibility Score: 18 / 100 · Rank 63 of 63

Digital Visibility Score18/100Rank 63 of 63Critical problem1The site is not served over HTTPSFurthest behind-74Technical: 14 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	64	not measured
Technical	14	88	−74
Local presence	59	76	−17
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	0	49.5	−49.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		-74
Local presence		-17
Visibility		-4
AI search presence		0
Content & trust		-49.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
• Worth fixingVery little published contentThe homepage carries 8 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	not in top 100
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	not in top 100
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Technical		14
Local presence		59
Visibility		0
AI search presence		0
Content & trust		0

this firm sector median leader

Heighway Field Associates trails Living Space Architects by 321 points across 5 pillars, but 58% of that is AI search presence and Technical alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 8 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	14	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

• Technical: 14/100, below the sector median of 88.
• Local presence: 59/100, below the sector median of 76.
• Content & trust: 0/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Technical (14 vs 100); Visibility (0 vs 53).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Heighway Field Associates in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Matthew Farmer	#61	35/100	2 places above you
Fieldstone Architecture	#60	35/100	3 places above you
Morten Construction Solutions	#59	40/100	4 places above you
Croft Surveyors	#58	41/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	51 referring domains · 110 links · rank 61
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt · no lastmod dates

Where to get this fixed

Heighway Field Associates’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveCapcad Architecture#62 · 22/100 Full indexAll 63 firms Bottom of the index

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.