Barrie Simons & Associates — Exeter Architect Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 56 of 63

Digital Visibility Score42/100Rank 56 of 63Critical problem1The site is not served over HTTPSFurthest behind-25Technical: 63 against a sector median of 88

Measured 1 September 2026 via the PYC Exeter Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	64	−8
Technical	63	88	−25
Local presence	73	76	−3
Visibility	8	4	+4
AI search presence	0	0	level
Content & trust	25	49.5	−24.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		-25
Local presence		-3
Visibility		+4
AI search presence		0
Content & trust		-24.5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 88 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 37.5, in the local 3-pack for 0 keywords.

Keyword	Position
architects Exeter	#48
architect Exeter	not in top 100
architectural services Exeter	not in top 100
house extension architect Exeter	not in top 100
planning application architect Exeter	not in top 100
listed building architect Exeter	#27
residential architects Exeter	not in top 100
commercial architects Exeter	not in top 100
self build architect Exeter	not in top 100
loft conversion architect Exeter	not in top 100
barn conversion architect Exeter	not in top 100
conservation architect Exeter	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Living Space Architects, on every pillar.

Speed & CWV		56
Technical		63
Local presence		73
Visibility		8
AI search presence		0
Content & trust		25

this firm sector median leader

Barrie Simons & Associates trails Living Space Architects by 248 points across 6 pillars, but 58% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Exeter?
✗	Which architect in Exeter would you recommend for a house extension?
✗	Top rated architectural practices in Exeter
✗	I need an architect in Exeter - who should I contact?
✗	Conservation architects in Exeter

Local presence

Google Business Profile.

Rating	3.7 / 5
Reviews	3
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 88 words
Visibility	8	ranks for 2 of 12 keywords · average position 37.5 · local 3-pack: 0
Local presence	73	3 reviews · rated 3.7 · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Technical: 63/100, below the sector median of 88.
• Content & trust: 25/100, below the sector median of 49.5.

How this compares to the leader

Living Space Architects leads the index with 82/100. The largest gaps are: AI search presence (0 vs 100); Visibility (8 vs 53); Technical (63 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Barrie Simons & Associates in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
StudioExe Architects	#54	43/100	2 places above you
Croft Surveyors	#58	41/100	2 places below you
Pea Green Studio Ltd - Commercial & Residential Interiors	#53	43/100	3 places above you
Morten Construction Solutions	#59	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 65 · accessibility 62 · best practices 78 · SEO 92 — biggest losses: Layout shift culprits; Reduce unused JavaScript; Document does not have a main landmark.
Google profile detail	21 photos · claimed · no description · hours listed
Backlinks	52 referring domains · 270 links · rank 87
Site structure	9 pages crawled · 12.3 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 5% of links use a generic anchor
Sitemap	15 URLs listed · declared in robots.txt · newest entry 2629 days old · 2 of 2 sampled URLs resolve

Where to get this fixed

Barrie Simons & Associates’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveTFQ Architects#55 · 43/100 Full indexAll 63 firms ↓ Ranked belowRobinson Jary Architecture#57 · 42/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.