Stallard Construction — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 24 of 52

Digital Visibility Score48/100Rank 24 of 52 · top 45%Problems found2No structured data on the homepage Furthest behind-40Content & trust: 0 against a sector median of 40

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	95	63	+32
Technical	75	75	level
Local presence	71	76	−5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	0	40	−40

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+32
Technical		0
Local presence		-5
Visibility		0
AI search presence		0
Content & trust		-40

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 2 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		95
Technical		75
Local presence		71
Visibility		0
AI search presence		0
Content & trust		0

this firm sector median leader

Stallard Construction trails The Little Conservatory Company LTD by 173 points across 4 pillars, but 71% of that is Content & trust and Visibility alone. It already matches or beats the leader on Speed & CWV, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	3.4 / 5
Reviews	5
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 2 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	71	5 reviews · rated 3.4 · 1 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Content & trust: 0/100, below the sector median of 40.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (0 vs 91); Visibility (0 vs 31); Local presence (71 vs 97).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Stallard Construction in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Corinium Construction Ltd	#22	48/100	2 places above you
Shield Brickwork & Landscaping LTD	#26	47/100	2 places below you
Centaur Homes	#21	48/100	3 places above you
Bright Office Interiors	#27	45/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 93 · accessibility 76 · best practices 81 · SEO 85 — biggest losses: Does not use HTTPS; Document does not have a meta description; Render-blocking requests
Google profile detail	1 photo · claimed · no description · no hours listed · 2 of 5 reviews are one star
Backlinks	22 referring domains · 91 links · rank 0
Site structure	1 pages crawled · 0 internal links per page

Where to get this fixed

Stallard Construction’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.