Centaur Homes — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 21 of 52

Digital Visibility Score48/100Rank 21 of 52 · top 39%Problems found1No structured data on the homepage Furthest behind-1Speed & CWV: 62 against a sector median of 63

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	63	−1
Technical	75	75	level
Local presence	78	76	+2
Visibility	4	0	+4
AI search presence	0	0	level
Content & trust	46	40	+6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		0
Local presence		+2
Visibility		+4
AI search presence		0
Content & trust		+6

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 28, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	#28
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		62
Technical		75
Local presence		78
Visibility		4
AI search presence		0
Content & trust		46

this firm sector median leader

Centaur Homes trails The Little Conservatory Company LTD by 129 points across 5 pillars, but 56% of that is Content & trust and Visibility alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	3.8 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	46	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 583 words · last changed: 18 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 28 · local 3-pack: 0
Local presence	78	4 reviews · rated 3.8 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (46 vs 91); Visibility (4 vs 31); Technical (75 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Centaur Homes in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
R and S Building Services Engineers	#19	49/100	2 places above you
Hemming Architectural and Surveying Services Ltd	#23	48/100	2 places below you
LPD Building Services Limited	#18	49/100	3 places above you
Stallard Construction	#24	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 05709567 · 20.5 years old · active · SIC 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 90 · best practices 81 · SEO 100 — biggest losses: Links do not have a discernible name; LCP request discovery; Document request latency
Google profile detail	31 photos · claimed · has a description · hours listed
Backlinks	63 referring domains · 69 links · rank 66
Site structure	1 pages crawled · 29 internal links per page · reachable in: contact 1 click · 0% of links use a generic anchor · 142 sitemap pages not reachable by following links
Sitemap	143 URLs listed

Where to get this fixed

Centaur Homes’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.