APEX Groundworks — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 20 of 52

Digital Visibility Score48/100Rank 20 of 52 · top 37%Problems found1No structured data on the homepageFurthest behind-11Content & trust: 29 against a sector median of 40

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	63	+4
Technical	75	75	level
Local presence	67	76	−9
Visibility	22	0	+22
AI search presence	0	0	level
Content & trust	29	40	−11

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		0
Local presence		-9
Visibility		+22
AI search presence		0
Content & trust		-11

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 5, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	#5
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		67
Technical		75
Local presence		67
Visibility		22
AI search presence		0
Content & trust		29

this firm sector median leader

APEX Groundworks trails The Little Conservatory Company LTD by 134 points across 5 pillars, but 69% of that is Content & trust and Local presence alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	29	about page: no · team page: no · credentials: no · blog or news: no · homepage: 449 words · last changed: 23 days ago
Visibility	22	ranks for 1 of 12 keywords · average position 5 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Content & trust: 29/100, below the sector median of 40.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (29 vs 91); Local presence (67 vs 97); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest APEX Groundworks in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
LPD Building Services Limited	#18	49/100	2 places above you
Corinium Construction Ltd	#22	48/100	2 places below you
Easy Construction	#17	49/100	3 places above you
Hemming Architectural and Surveying Services Ltd	#23	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 74 · accessibility 93 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; `<frame>` or `<iframe>` elements do not have a title; Reduce unused JavaScript
Google profile detail	9 photos · claimed · has a description · hours listed
Backlinks	42 referring domains · 42 links · rank 0
Site structure	1 pages crawled · 35 internal links per page · reachable in: contact 1 click, services 1 click · 9% of links use a generic anchor · 11 sitemap pages not reachable by following links
Sitemap	12 URLs listed

Where to get this fixed

APEX Groundworks’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (22/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveR and S Building Services Engineers#19 · 49/100 Full indexAll 52 firms ↓ Ranked belowCentaur Homes#21 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.