Shield Brickwork & Landscaping LTD — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 47 / 100 · Rank 26 of 52

Digital Visibility Score47/100Rank 26 of 52 · top 49%Problems found2No structured data on the homepageFurthest behind-35Content & trust: 5 against a sector median of 40

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	69	63	+6
Technical	75	75	level
Local presence	87	76	+11
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	5	40	−35

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+6
Technical		0
Local presence		+11
Visibility		0
AI search presence		0
Content & trust		-35

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 189 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		69
Technical		75
Local presence		87
Visibility		0
AI search presence		0
Content & trust		5

this firm sector median leader

Shield Brickwork & Landscaping LTD trails The Little Conservatory Company LTD by 158 points across 5 pillars, but 74% of that is Content & trust and Visibility alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	15
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• quality work3
• communication3
• plastering2
• polite team2
• tidiness2
• leak2
• punctuality2
• professional team2
• planning phase2
• hardworking2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	5	about page: no · team page: no · credentials: no · blog or news: no · homepage: 189 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	87	15 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Content & trust: 5/100, below the sector median of 40.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (5 vs 91); Visibility (0 vs 31); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Shield Brickwork & Landscaping LTD in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Stallard Construction	#24	48/100	2 places above you
Charlton Piling & Foundations Ltd	#28	45/100	2 places below you
Hemming Architectural and Surveying Services Ltd	#23	48/100	3 places above you
BKS Bathroom and Kitchen Specialists	#29	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 64 · accessibility 88 · best practices 78 · SEO 92 — biggest losses: LCP request discovery; Document request latency; LCP breakdown
Google profile detail	38 photos · claimed · has a description · hours listed · 0 of 15 reviews are one star
Backlinks	57 referring domains · 58 links · rank 166
Site structure	1 pages crawled · 21 internal links per page · reachable in: contact 1 click, services 1 click · 5% of links use a generic anchor

Where to get this fixed

Shield Brickwork & Landscaping LTD’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveStonewell Walling (Dry Stone Walling)#25 · 48/100 Full indexAll 52 firms ↓ Ranked belowBright Office Interiors#27 · 45/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.