Charlton Piling & Foundations Ltd — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 28 of 52

Digital Visibility Score45/100Rank 28 of 52Critical problem1The site is not served over HTTPSFurthest behind-10Speed & CWV: 53 against a sector median of 63

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	53	63	−10
Technical	75	75	level
Local presence	73	76	−3
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	45	40	+5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		0
Local presence		-3
Visibility		0
AI search presence		0
Content & trust		+5

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 12.6 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		53
Technical		75
Local presence		73
Visibility		0
AI search presence		0
Content & trust		45

this firm sector median leader

Charlton Piling & Foundations Ltd trails The Little Conservatory Company LTD by 148 points across 5 pillars, but 52% of that is Content & trust and Visibility alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	45	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 395 words · last changed: 4588 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	73	1 reviews · rated 5 · 0 new in 90 days
Technical	75	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 53/100, below the sector median of 63.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (45 vs 91); Visibility (0 vs 31); Technical (75 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Charlton Piling & Foundations Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Shield Brickwork & Landscaping LTD	#26	47/100	2 places above you
Buildtec Construction	#30	44/100	2 places below you
Stonewell Walling (Dry Stone Walling)	#25	48/100	3 places above you
Regency Contracting Cheltenham Ltd	#31	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 81 · best practices 78 · SEO 92 — biggest losses: Font display; Reduce unused JavaScript; LCP request discovery
Google profile detail	unclaimed · no description · hours listed
Backlinks	38 referring domains · 101 links · rank 48
Site structure	21 pages crawled · 29.7 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 1% of links use a generic anchor

Where to get this fixed

Charlton Piling & Foundations Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveBright Office Interiors#27 · 45/100 Full indexAll 52 firms ↓ Ranked belowBKS Bathroom and Kitchen Specialists#29 · 44/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.