Bright Office Interiors — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 27 of 52

Digital Visibility Score45/100Rank 27 of 52 Critical problem1The site is not served over HTTPS Furthest behind-12Technical: 63 against a sector median of 75

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	63	−2
Technical	63	75	−12
Local presence	76	76	level
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	54	40	+14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		-12
Local presence		0
Visibility		0
AI search presence		0
Content & trust		+14

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		61
Technical		63
Local presence		76
Visibility		0
AI search presence		0
Content & trust		54

this firm sector median leader

Bright Office Interiors trails The Little Conservatory Company LTD by 140 points across 5 pillars, but 53% of that is Technical and Content & trust alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	54	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 272 words · last changed: 124 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	1 reviews · rated 5 · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 63/100, below the sector median of 75.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Technical (63 vs 100); Content & trust (54 vs 91); Visibility (0 vs 31).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Bright Office Interiors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Stonewell Walling (Dry Stone Walling)	#25	48/100	2 places above you
BKS Bathroom and Kitchen Specialists	#29	44/100	2 places below you
Stallard Construction	#24	48/100	3 places above you
Buildtec Construction	#30	44/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 65 · accessibility 63 · best practices 70 · SEO 100 — biggest losses: Largest Contentful Paint; Network dependency tree; Reduce unused CSS
Google profile detail	9 photos · claimed · has a description · hours listed
Backlinks	29 referring domains · 424 links · rank 0 · 1 broken
Site structure	10 pages crawled · 14.1 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 6% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	10 URLs listed

Where to get this fixed

Bright Office Interiors’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.