KW Construction Group — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 33 of 52

Digital Visibility Score42/100Rank 33 of 52 Critical problem1The site is not served over HTTPS Furthest behind-40Content & trust: 0 against a sector median of 40

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	84	63	+21
Technical	63	75	−12
Local presence	63	76	−13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	0	40	−40

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+21
Technical		-12
Local presence		-13
Visibility		0
AI search presence		0
Content & trust		-40

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 27 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		84
Technical		63
Local presence		63
Visibility		0
AI search presence		0
Content & trust		0

this firm sector median leader

KW Construction Group trails The Little Conservatory Company LTD by 193 points across 4 pillars, but 66% of that is Content & trust and Technical alone. It already matches or beats the leader on Speed & CWV, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 27 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	63	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 63/100, below the sector median of 75.
Local presence: 63/100, below the sector median of 76.
Content & trust: 0/100, below the sector median of 40.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (0 vs 91); Technical (63 vs 100); Local presence (63 vs 97).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest KW Construction Group in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Regency Contracting Cheltenham Ltd	#31	44/100	2 places above you
EMG Construction	#35	41/100	2 places below you
Buildtec Construction	#30	44/100	3 places above you
TBMC - The Building & Maintenance Company (UK) Ltd	#36	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 86 · accessibility 81 · best practices 78 · SEO 92 — biggest losses: Render-blocking requests; Font display; Does not use HTTPS
Google profile detail	12 photos · claimed · has a description · hours listed
Backlinks	46 referring domains · 47 links · rank 0
Site structure	3 pages crawled · 1.7 internal links per page · 0% of links use a generic anchor · 893 sitemap pages not reachable by following links
Sitemap	893 URLs listed

Where to get this fixed

KW Construction Group’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.