Skip to content

A P P — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 32 of 52

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV6563+2
Technical6375−12
Local presence7676level
Visibility00level
AI search presence00level
Content & trust1040−30
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+2
Technical-12
Local presence0
Visibility0
AI search presence0
Content & trust-30
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
  • CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
  • Worth fixingVery little published contentThe homepage carries 244 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
KeywordPosition
builders Cheltenhamnot in top 100
construction companies Cheltenhamnot in top 100
best builders Cheltenhamnot in top 100
house extensions Cheltenhamnot in top 100
loft conversions Cheltenhamnot in top 100
new build developers Cheltenhamnot in top 100
commercial construction Cheltenhamnot in top 100
groundworks contractors Cheltenhamnot in top 100
renovation builders Cheltenhamnot in top 100
builders Montpelliernot in top 100
builders Charlton Kingsnot in top 100
construction Montpelliernot in top 100
This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.
Speed & CWV65
Technical63
Local presence76
Visibility0
AI search presence0
Content & trust10

this firm sector median leader

A P P trails The Little Conservatory Company LTD by 180 points across 5 pillars, but 66% of that is Content & trust and Technical alone. It already matches or beats the leader on AI search presence.

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best builders in Cheltenham?
Which construction company in Cheltenham would you recommend for an extension?
Top rated building contractors in Cheltenham
I need a builder in Cheltenham - who should I contact?
Best construction firms in Montpellier, Cheltenham
Google Business Profile.
Rating5 / 5
Reviews1
Locations1
Reviews in last 90 days0
Address matches websiteyes
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust10about page: no · team page: no · credentials: no · blog or news: no · homepage: 244 words
Visibility0ranks for 0 of 12 keywords · local 3-pack: 0
Local presence761 reviews · rated 5 · 0 new in 90 days
Technical63HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
  • Technical: 63/100, below the sector median of 75.
  • Content & trust: 10/100, below the sector median of 40.

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (10 vs 91); Technical (63 vs 100); Visibility (0 vs 31).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
The firms nearest A P P in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Buildtec Construction#3044/1002 places above you
Tom Hazzledine#3442/1002 places below you
BKS Bathroom and Kitchen Specialists#2944/1003 places above you
EMG Construction#3541/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 69 · accessibility 77 · best practices 78 · SEO 83 — biggest losses: Network dependency tree; Links do not have a discernible name; Document does not have a meta description
Google profile detail1 photo · unclaimed · no description · hours listed
Backlinks20 referring domains · 377 links · rank 84
Site structure7 pages crawled · 19.7 internal links per page · reachable in: contact 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap7 URLs listed

A P P’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.