Iceberg Developments Cheltenham — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 38 of 52

Digital Visibility Score39/100Rank 38 of 52Critical problems2Search engines are being told not to index this siteFurthest behind-25Technical: 50 against a sector median of 75

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	63	−2
Technical	50	75	−25
Local presence	63	76	−13
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	37	40	−3

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-2
Technical		-25
Local presence		-13
Visibility		0
AI search presence		0
Content & trust		-3

Problems found

2 critical problems found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.9 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		61
Technical		50
Local presence		63
Visibility		0
AI search presence		0
Content & trust		37

this firm sector median leader

Iceberg Developments Cheltenham trails The Little Conservatory Company LTD by 183 points across 5 pillars, but 57% of that is Content & trust and Technical alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 1,807 words · last changed: 2894 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: no · sitemap: no · structured data: yes

Key findings

• Technical: 50/100, below the sector median of 75.
• Local presence: 63/100, below the sector median of 76.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (37 vs 91); Technical (50 vs 100); Local presence (63 vs 97).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Iceberg Developments Cheltenham in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
TBMC - The Building & Maintenance Company (UK) Ltd	#36	40/100	2 places above you
New Dawn Homes Ltd	#40	37/100	2 places below you
EMG Construction	#35	41/100	3 places above you
Pearson Short Ltd	#41	35/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 53 · accessibility 95 · best practices 74 · SEO 92 — biggest losses: Does not use HTTPS; Render-blocking requests; LCP breakdown
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	34 referring domains · 35 links · rank 11
Site structure	1 pages crawled · 70 internal links per page · reachable in: contact 1 click, services 1 click · 20% of links use a generic anchor

Where to get this fixed

Iceberg Developments Cheltenham’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveTPM builders#37 · 40/100 Full indexAll 52 firms ↓ Ranked belowVisha limited#39 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.