Pearson Short Ltd — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 35 / 100 · Rank 41 of 52

Digital Visibility Score35/100Rank 41 of 52Critical problem1The site is not served over HTTPSFurthest behind-25Technical: 50 against a sector median of 75

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	55	63	−8
Technical	50	75	−25
Local presence	59	76	−17
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	25	40	−15

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-8
Technical		-25
Local presence		-17
Visibility		0
AI search presence		0
Content & trust		-15

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 123 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	not in top 100
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		55
Technical		50
Local presence		59
Visibility		0
AI search presence		0
Content & trust		25

this firm sector median leader

Pearson Short Ltd trails The Little Conservatory Company LTD by 205 points across 5 pillars, but 57% of that is Content & trust and Technical alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	25	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 123 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Technical: 50/100, below the sector median of 75.
• Local presence: 59/100, below the sector median of 76.
• Content & trust: 25/100, below the sector median of 40.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (25 vs 91); Technical (50 vs 100); Local presence (59 vs 97).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Pearson Short Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Visha limited	#39	39/100	2 places above you
C&j Improvements	#43	24/100	2 places below you
Iceberg Developments Cheltenham	#38	39/100	3 places above you
Cowley shepherds huts	#44	23/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 08139435 · 14.1 years old · active · SIC 41201, 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 54 · best practices 67 · SEO 70 — biggest losses: Page lacks the HTML doctype, thus triggering quirks-mode; Document does not have a main landmark.; Charset declaration is missing or occurs too late in the HTML
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	41 referring domains · 45 links · rank 51 · 1 broken
Site structure	8 pages crawled · 14.5 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor

Where to get this fixed

Pearson Short Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveNew Dawn Homes Ltd#40 · 37/100 Full indexAll 52 firms ↓ Ranked belowCheltenham Sealants#42 · 25/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.