New Dawn Homes Ltd — Cheltenham Construction Digital Visibility Score

Digital Visibility Score: 37 / 100 · Rank 40 of 52

Digital Visibility Score37/100Rank 40 of 52 Problems found3No XML sitemap found Furthest behind-40Content & trust: 0 against a sector median of 40

Measured 29 August 2026 via the PYC Cheltenham Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	30	63	−33
Technical	63	75	−12
Local presence	87	76	+11
Visibility	9	0	+9
AI search presence	0	0	level
Content & trust	0	40	−40

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-33
Technical		-12
Local presence		+11
Visibility		+9
AI search presence		0
Content & trust		-40

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 3 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 10, in the local 3-pack for 1 keyword.

Keyword	Position
builders Cheltenham	not in top 100
construction companies Cheltenham	not in top 100
best builders Cheltenham	not in top 100
house extensions Cheltenham	not in top 100
loft conversions Cheltenham	not in top 100
new build developers Cheltenham	#10
commercial construction Cheltenham	not in top 100
groundworks contractors Cheltenham	not in top 100
renovation builders Cheltenham	not in top 100
builders Montpellier	not in top 100
builders Charlton Kings	not in top 100
construction Montpellier	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Little Conservatory Company LTD, on every pillar.

Speed & CWV		30
Technical		63
Local presence		87
Visibility		9
AI search presence		0
Content & trust		0

this firm sector median leader

New Dawn Homes Ltd trails The Little Conservatory Company LTD by 205 points across 5 pillars, but 66% of that is Content & trust and Speed & CWV alone. It already matches or beats the leader on AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Cheltenham?
✗	Which construction company in Cheltenham would you recommend for an extension?
✗	Top rated building contractors in Cheltenham
✗	I need a builder in Cheltenham - who should I contact?
✗	Best construction firms in Montpellier, Cheltenham

Local presence

Google Business Profile.

Rating	4.2 / 5
Reviews	29
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

attention to detail4
build quality3
friendly team2
buying process2
supportive staff2
snag resolution2
house quality2
craftsmanship2
personalization2
issue resolution2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 3 words
Visibility	9	ranks for 1 of 12 keywords · average position 10 · local 3-pack: 1
Local presence	87	29 reviews · rated 4.2 · 1 new in 90 days
Technical	63	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

Speed & CWV: 30/100, below the sector median of 63.
Technical: 63/100, below the sector median of 75.
Content & trust: 0/100, below the sector median of 40.

How this compares to the leader

The Little Conservatory Company LTD leads the index with 68/100. The largest gaps are: Content & trust (0 vs 91); Speed & CWV (30 vs 75); Technical (63 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest New Dawn Homes Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Iceberg Developments Cheltenham	#38	39/100	2 places above you
Cheltenham Sealants	#42	25/100	2 places below you
TPM builders	#37	40/100	3 places above you
C&j Improvements	#43	24/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 05059051 · 22.5 years old · active · SIC 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 52 · accessibility 87 · best practices 59 · SEO 100 — biggest losses: Definition list items are not wrapped in `<dl>` elements; Uses third-party cookies; Network dependency tree
Google profile detail	2 photos · claimed · no description · hours listed · 5 of 29 reviews are one star
Backlinks	59 referring domains · 121 links · rank 67
Site structure	1 pages crawled · 0 internal links per page

Where to get this fixed

New Dawn Homes Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Content & trust (0/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.