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Stantec — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 50 / 100 · Rank 31 of 59

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV7463+11
Technical8875+13
Local presence7873+5
Visibility00level
AI search presence00level
Content & trust2035−15
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+11
Technical+13
Local presence+5
Visibility0
AI search presence0
Content & trust-15
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
KeywordPosition
architects Cheltenhamnot in top 100
architect Cheltenhamnot in top 100
architectural services Cheltenhamnot in top 100
house extension architect Cheltenhamnot in top 100
planning application architect Cheltenhamnot in top 100
listed building architect Cheltenhamnot in top 100
residential architects Cheltenhamnot in top 100
commercial architects Cheltenhamnot in top 100
self build architect Cheltenhamnot in top 100
loft conversion architect Cheltenhamnot in top 100
barn conversion architect Cheltenhamnot in top 100
conservation architect Cheltenhamnot in top 100
This firm against the sector median and the index leader, RE-Design Architects, on every pillar.
Speed & CWV74
Technical88
Local presence78
Visibility0
AI search presence0
Content & trust20

this firm sector median leader

Stantec trails RE-Design Architects by 184 points across 5 pillars, but 70% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best architects in Cheltenham?
Which architect in Cheltenham would you recommend for a house extension?
Top rated architectural practices in Cheltenham
I need an architect in Cheltenham - who should I contact?
Conservation architects in Cheltenham
Google Business Profile.
Rating4.5 / 5
Reviews2
Locations1
Reviews in last 90 days0
Address matches websiteyes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)4.4sone throttled load on a datacentre machine
Field (real users)3.0s75th percentile of actual Chrome visitors over 28 days

The lab figure is 1.5× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP) and layout shift (CLS).

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust20about page: no · team page: no · credentials: no · blog or news: no · homepage: 3,026 words
Visibility0ranks for 0 of 12 keywords · local 3-pack: 0
Local presence782 reviews · rated 4.5 · 0 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: yes
  • Content & trust: 20/100, below the sector median of 35.

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 49); Content & trust (20 vs 53).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Add about/team pages, and refresh stale content.
The firms nearest Stantec in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Guilor Ralph#2951/1002 places above you
Hodsons Limited#3349/1002 places below you
Cotswold Architecture + Design | Contemporary Architecture & Extension Specialists#2851/1003 places above you
Moon design#3449/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 3048ms · INP 153ms · CLS 0.15 · does not pass Core Web Vitals
Lighthouse (lab, mobile)Performance 70 · accessibility 91 · best practices 100 · SEO 92 — biggest losses: LCP breakdown; Layout shift culprits; Links do not have descriptive text
Google profile detail5 photos · claimed · has a description · hours listed
Backlinks12974 referring domains · 95974 links · rank 399 · 116 broken
Site structure5 pages crawled · 2.6 internal links per page · reachable in: services 1 click · 0% of links use a generic anchor
Sitemapdeclared in robots.txt

Stantec’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.