Moon design — Cheltenham Architect Digital Visibility Score
Digital Visibility Score: 49 / 100 · Rank 34 of 59
Digital Visibility Score49/100Rank 34 of 59Problems found3No mobile viewport tagOne page from the first1Closest: architects Cheltenham at #17Furthest behind-7Content & trust: 28 against a sector median of 35
Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 62 | 63 | −1 |
| Technical | 88 | 75 | +13 |
| Local presence | 67 | 73 | −6 |
| Visibility | 21 | 0 | +21 |
| AI search presence | 0 | 0 | level |
| Content & trust | 28 | 35 | −7 |
| Speed & CWV | -1 | |
|---|---|---|
| Technical | +13 | |
| Local presence | -6 | |
| Visibility | +21 | |
| AI search presence | 0 | |
| Content & trust | -7 |
Problems found
Section titled “Problems found”- Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
- Worth fixingVery little published contentThe homepage carries 316 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
- Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.4 years ago.
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| architects Cheltenham | #17 |
| architect Cheltenham | #22 |
| architectural services Cheltenham | #29 |
| house extension architect Cheltenham | not in top 100 |
| planning application architect Cheltenham | not in top 100 |
| listed building architect Cheltenham | not in top 100 |
| residential architects Cheltenham | #24 |
| commercial architects Cheltenham | #29 |
| self build architect Cheltenham | not in top 100 |
| loft conversion architect Cheltenham | not in top 100 |
| barn conversion architect Cheltenham | not in top 100 |
| conservation architect Cheltenham | not in top 100 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 62 | |
|---|---|---|
| Technical | 88 | |
| Local presence | 67 | |
| Visibility | 21 | |
| AI search presence | 0 | |
| Content & trust | 28 |
this firm sector median leader
Moon design trails RE-Design Architects by 166 points across 5 pillars, but 65% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV.
Closest to the first page
Section titled “Closest to the first page”| architects Cheltenham | #17 |
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best architects in Cheltenham? | |
| ✗ | Which architect in Cheltenham would you recommend for a house extension? | |
| ✗ | Top rated architectural practices in Cheltenham | |
| ✗ | I need an architect in Cheltenham - who should I contact? | |
| ✗ | Conservation architects in Cheltenham |
Why this score
Section titled “Why this score”| Pillar | Score | Made up of |
|---|---|---|
| Content & trust | 28 | about page: yes · team page: no · credentials: no · blog or news: no · homepage: 316 words · last changed: 1988 days ago |
| Visibility | 21 | ranks for 5 of 12 keywords · average position 24.2 · local 3-pack: 0 |
| Local presence | 67 | 0 reviews · 0 new in 90 days |
| Technical | 88 | HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes |
Key findings
Section titled “Key findings”- No pillar falls materially below the sector median this quarter.
How this compares to the leader
Section titled “How this compares to the leader”RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (0 vs 80); Visibility (21 vs 49); Content & trust (28 vs 53).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
- Add about/team pages, and refresh stale content.
Firms ranked near this one
Section titled “Firms ranked near this one”| Firm | Rank | Score | Why it is here |
|---|---|---|---|
| Architecture Consultant in Cheltenham Gloucestershire | #32 | 49/100 | 2 places above you |
| Studio Werc Architects | #36 | 48/100 | 2 places below you |
| Stantec | #31 | 50/100 | 3 places above you |
| Trower Davies Architectural Consultants | #37 | 48/100 | 3 places below you |
Context (not scored)
Section titled “Context (not scored)”| Companies House | No confident match on the registered name |
|---|---|
| Real-user speed (CrUX) | Too little traffic to appear in Chrome’s public dataset |
| Lighthouse (lab, mobile) | Performance 54 · accessibility 49 · best practices 81 · SEO 85 — biggest losses: Image elements do not have `[alt]` attributes; Improve image delivery; Forced reflow |
| Google profile detail | 26 photos · claimed · has a description · hours listed |
| Backlinks | 247 referring domains · 489 links · rank 122 |
| Site structure | 25 pages crawled · 35.2 internal links per page · reachable in: about 1 click, team 2 clicks, services 1 click · 0% of links use a generic anchor |
| Sitemap | 18 URLs listed · declared in robots.txt · newest entry 62 days old · 5 of 5 sampled URLs resolve |
Where to get this fixed
Section titled “Where to get this fixed”Moon design’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.