Stanley Partnership — Cheltenham Architect Digital Visibility Score

Digital Visibility Score: 48 / 100 · Rank 35 of 59

Digital Visibility Score48/100Rank 35 of 59Problems found1Very little published contentFurthest behind-10Local presence: 63 against a sector median of 73

Measured 1 September 2026 via the PYC Cheltenham Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	100	75	+25
Local presence	63	73	−10
Visibility	0	0	level
AI search presence	20	0	+20
Content & trust	30	35	−5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+25
Local presence		-10
Visibility		0
AI search presence		+20
Content & trust		-5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 224 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Cheltenham	not in top 100
architect Cheltenham	not in top 100
architectural services Cheltenham	not in top 100
house extension architect Cheltenham	not in top 100
planning application architect Cheltenham	not in top 100
listed building architect Cheltenham	not in top 100
residential architects Cheltenham	not in top 100
commercial architects Cheltenham	not in top 100
self build architect Cheltenham	not in top 100
loft conversion architect Cheltenham	not in top 100
barn conversion architect Cheltenham	not in top 100
conservation architect Cheltenham	not in top 100

The gap to the leader

This firm against the sector median and the index leader, RE-Design Architects, on every pillar.

Technical		100
Local presence		63
Visibility		0
AI search presence		20
Content & trust		30

this firm sector median leader

Stanley Partnership trails RE-Design Architects by 157 points across 4 pillars, but 69% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Cheltenham?
✗	Which architect in Cheltenham would you recommend for a house extension?
✓	Top rated architectural practices in Cheltenham	cited by domain
✗	I need an architect in Cheltenham - who should I contact?
✗	Conservation architects in Cheltenham

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	30	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 224 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	63	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Local presence: 63/100, below the sector median of 73.

How this compares to the leader

RE-Design Architects leads the index with 74/100. The largest gaps are: AI search presence (20 vs 80); Visibility (0 vs 49); Local presence (63 vs 88).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Stanley Partnership in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hodsons Limited	#33	49/100	2 places above you
Trower Davies Architectural Consultants	#37	48/100	2 places below you
Architecture Consultant in Cheltenham Gloucestershire	#32	49/100	3 places above you
ChappellSmith Limited	#38	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 94 · accessibility 88 · best practices 78 · SEO 83 — biggest losses: Image elements do not have `[alt]` attributes; Browser errors were logged to the console; Avoid multiple page redirects
Google profile detail	4 photos · claimed · no description · hours listed
Backlinks	33 referring domains · 98 links · rank 96
Site structure	1 pages crawled · 15 internal links per page · reachable in: about 1 click · 13% of links use a generic anchor · 38 sitemap pages not reachable by following links
Sitemap	39 URLs listed · not declared in robots.txt · newest entry 205 days old · 4 of 5 sampled URLs resolve

Where to get this fixed

Stanley Partnership’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveMoon design#34 · 49/100 Full indexAll 59 firms ↓ Ranked belowStudio Werc Architects#36 · 48/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.