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Watson Bertram & Fell — Bath Architect Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 70 of 80

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV3963−24
Technical6388−25
Local presence7978.5+0.5
Visibility00level
AI search presence00level
Content & trust4537+8
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-24
Technical-25
Local presence+0.5
Visibility0
AI search presence0
Content & trust+8
These are specific, checkable faults on the site — not opinions about it.
  • Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
  • Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
  • Worth fixingVery little published contentThe homepage carries 101 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.
KeywordPosition
architects Bathnot in top 100
architect Bathnot in top 100
architectural services Bathnot in top 100
house extension architect Bathnot in top 100
planning application architect Bathnot in top 100
listed building architect Bathnot in top 100
residential architects Bathnot in top 100
commercial architects Bathnot in top 100
self build architect Bathnot in top 100
loft conversion architect Bathnot in top 100
barn conversion architect Bathnot in top 100
conservation architect Bathnot in top 100
This firm against the sector median and the index leader, Designscape Architects, on every pillar.
Speed & CWV39
Technical63
Local presence79
Visibility0
AI search presence0
Content & trust45

this firm sector median leader

Watson Bertram & Fell trails Designscape Architects by 229 points across 6 pillars, but 52% of that is Speed & CWV and AI search presence alone.

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.
Who are the best architects in Bath?
Which architect in Bath would you recommend for a house extension?
Top rated architectural practices in Bath
I need an architect in Bath - who should I contact?
Conservation architects in Bath
Google Business Profile.
Rating5 / 5
Reviews1
Locations1
Reviews in last 90 days0
Address matches websiteyes
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust45about page: yes · team page: no · credentials: yes · blog or news: no · homepage: 101 words
Visibility0ranks for 0 of 12 keywords · local 3-pack: 0
Local presence791 reviews · rated 5 · 0 new in 90 days
Technical63HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: no · structured data: no
  • Speed & CWV: 39/100, below the sector median of 63.
  • Technical: 63/100, below the sector median of 88.

Designscape Architects leads the index with 80/100. The largest gaps are: Speed & CWV (39 vs 99); AI search presence (0 vs 60); Visibility (0 vs 53).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Watson Bertram & Fell in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
GBH Historic Building Advice#6841/1002 places above you
Batterham Smith Architects#7240/1002 places below you
Chedburn Dudley#6741/1003 places above you
JABA Architect Limited#7340/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseCompany 05948742 · 19.9 years old · active · SIC 71129
Real-user speed (CrUX)Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)Performance 49 · accessibility 84 · best practices 81 · SEO 61 — biggest losses: Page is blocked from indexing; Document request latency; Network dependency tree
Google profile detail6 photos · claimed · has a description · hours listed
Backlinks85 referring domains · 95 links · rank 96
Site structure1 pages crawled · 16 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemapdeclared in robots.txt

Watson Bertram & Fell’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.