Batterham Smith Architects — Bath Architect Digital Visibility Score

Digital Visibility Score: 40 / 100 · Rank 72 of 80

Digital Visibility Score40/100Rank 72 of 80Critical problems2The homepage carries a noindex instructionFurthest behind-50Technical: 38 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	63	63	level
Technical	38	88	−50
Local presence	76	78.5	−2.5
Visibility	0	0	level
AI search presence	20	0	+20
Content & trust	17	37	−20

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		-50
Local presence		-2.5
Visibility		0
AI search presence		+20
Content & trust		-20

Problems found

2 critical problems found. These are specific, checkable faults on the site — not opinions about it.

• CriticalThe homepage carries a noindex instructionA meta robots or X-Robots-Tag directive is asking search engines to leave this page out of results.
• CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 12 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	not in top 100
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		63
Technical		38
Local presence		76
Visibility		0
AI search presence		20
Content & trust		17

this firm sector median leader

Batterham Smith Architects trails Designscape Architects by 241 points across 6 pillars, but 48% of that is Technical and Visibility alone.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✓	Top rated architectural practices in Bath	named
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	4 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	17	about page: no · team page: no · credentials: no · blog or news: no · homepage: 12 words · last changed: 0 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	76	4 reviews · rated 4 · 0 new in 90 days
Technical	38	HTTPS: no · page allows indexing: no · robots.txt allows crawling: yes · sitemap: no · structured data: no

Key findings

• Technical: 38/100, below the sector median of 88.
• Content & trust: 17/100, below the sector median of 37.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: Technical (38 vs 100); Visibility (0 vs 53); AI search presence (20 vs 60).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Add about/team pages, and refresh stale content.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Batterham Smith Architects in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Watson Bertram & Fell	#70	41/100	2 places above you
Llewellyn Harker Lowe Architects	#74	39/100	2 places below you
LaBox Design	#69	41/100	3 places above you
Neil Pollard Architect Ltd	#75	37/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 10855978 · 9.2 years old · active · SIC 71111
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 65 · accessibility 92 · best practices 78 · SEO 66 — biggest losses: Render-blocking requests; Does not redirect HTTP traffic to HTTPS; Largest Contentful Paint
Google profile detail	2 photos · unclaimed · no description · hours listed
Backlinks	53 referring domains · 64 links · rank 96 · 2 broken
Site structure	1 pages crawled · 1 internal links per page · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Batterham Smith Architects’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) and Content & trust (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

↑ Ranked aboveArchitectural Services Bath - Architects Loft Conversions Bath - Philip Clifford Design#71 · 40/100 Full indexAll 80 firms ↓ Ranked belowJABA Architect Limited#73 · 40/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.