GBH Historic Building Advice — Bath Architect Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 68 of 80

Digital Visibility Score41/100Rank 68 of 80Critical problem1Search engines are being told not to index this siteFurthest behind-38Technical: 50 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	63	+4
Technical	50	88	−38
Local presence	81	78.5	+2.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	10	37	−27

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		-38
Local presence		+2.5
Visibility		0
AI search presence		0
Content & trust		-27

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

• CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
• Worth fixingVery little published contentThe homepage carries 233 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	not in top 100
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		67
Technical		50
Local presence		81
Visibility		0
AI search presence		0
Content & trust		10

this firm sector median leader

GBH Historic Building Advice trails Designscape Architects by 247 points across 6 pillars, but 46% of that is AI search presence and Visibility alone.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	4
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• historic building advice2
• planning expertise2
• guidance and advice2
• professional staff2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	10	about page: no · team page: no · credentials: no · blog or news: no · homepage: 233 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	81	4 reviews · rated 5 · 0 new in 90 days
Technical	50	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: no · structured data: no

Key findings

• Technical: 50/100, below the sector median of 88.
• Content & trust: 10/100, below the sector median of 37.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: AI search presence (0 vs 60); Visibility (0 vs 53); Technical (50 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest GBH Historic Building Advice in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
MOORE YACHT DESIGN	#66	42/100	2 places above you
Watson Bertram & Fell	#70	41/100	2 places below you
Kashdan Brown Architects	#65	43/100	3 places above you
Architectural Services Bath - Architects Loft Conversions Bath - Philip Clifford Design	#71	40/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 71 · accessibility 94 · best practices 96 · SEO 92 — biggest losses: Improve image delivery; Reduce unused JavaScript; Document does not have a meta description
Google profile detail	8 photos · claimed · has a description · hours listed
Backlinks	1085 referring domains · 6284 links · rank 273
Site structure	1 pages crawled · 1 internal links per page · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

GBH Historic Building Advice’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveChedburn Dudley#67 · 41/100 Full indexAll 80 firms ↓ Ranked belowLaBox Design#69 · 41/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.