iPerimeter Ltd — Bath Architect Digital Visibility Score

Digital Visibility Score: 35 / 100 · Rank 78 of 80

Digital Visibility Score35/100Rank 78 of 80 Critical problem1The site is not served over HTTPS Furthest behind-74Technical: 14 against a sector median of 88

Measured 31 August 2026 via the PYC Bath Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	100	63	+37
Technical	14	88	−74
Local presence	59	78.5	−19.5
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	0	37	−37

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+37
Technical		-74
Local presence		-19.5
Visibility		0
AI search presence		0
Content & trust		-37

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 42 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bath	not in top 100
architect Bath	not in top 100
architectural services Bath	not in top 100
house extension architect Bath	not in top 100
planning application architect Bath	not in top 100
listed building architect Bath	not in top 100
residential architects Bath	not in top 100
commercial architects Bath	not in top 100
self build architect Bath	not in top 100
loft conversion architect Bath	not in top 100
barn conversion architect Bath	not in top 100
conservation architect Bath	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Designscape Architects, on every pillar.

Speed & CWV		100
Technical		14
Local presence		59
Visibility		0
AI search presence		0
Content & trust		0

this firm sector median leader

iPerimeter Ltd trails Designscape Architects by 283 points across 5 pillars, but 52% of that is Technical and AI search presence alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bath?
✗	Which architect in Bath would you recommend for a house extension?
✗	Top rated architectural practices in Bath
✗	I need an architect in Bath - who should I contact?
✗	Conservation architects in Bath

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	0	about page: no · team page: no · credentials: no · blog or news: no · homepage: 42 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	14	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

Technical: 14/100, below the sector median of 88.
Local presence: 59/100, below the sector median of 78.5.
Content & trust: 0/100, below the sector median of 37.

How this compares to the leader

Designscape Architects leads the index with 80/100. The largest gaps are: Technical (14 vs 100); AI search presence (0 vs 60); Visibility (0 vs 53).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest iPerimeter Ltd in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
RHaR - Rhodes Architects LLP	#76	37/100	2 places above you
Arquitecto Limited	#80	17/100	2 places below you
Neil Pollard Architect Ltd	#75	37/100	3 places above you
Llewellyn Harker Lowe Architects	#74	39/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 100 · accessibility 85 · best practices 74 · SEO 100 — biggest losses: `<html>` element does not have a `[lang]` attribute; Does not use HTTPS; Document does not have a main landmark.
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	86 referring domains · 122 links · rank 89
Site structure	1 pages crawled · 0 internal links per page
Sitemap	not declared in robots.txt

Where to get this fixed

iPerimeter Ltd’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.