Jollyes Pet Clinic - Gloucester — Gloucester Vet Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 20 of 21

Digital Visibility Score41/100Rank 20 of 21Problems found1No structured data on the homepageFurthest behind-26Speed & CWV: 36 against a sector median of 62

Measured 1 September 2026 via the PYC Gloucester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	36	62	−26
Technical	75	88	−13
Local presence	50	76	−26
Visibility	4	21	−17
AI search presence	0	0	level
Content & trust	83	70	+13

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-26
Technical		-13
Local presence		-26
Visibility		-17
AI search presence		0
Content & trust		+13

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 41, in the local 3-pack for 0 keywords.

Keyword	Position
vets Gloucester	not in top 100
veterinary practice Gloucester	not in top 100
best vets Gloucester	not in top 100
emergency vet Gloucester	not in top 100
cat vet Gloucester	not in top 100
dog vet Gloucester	#41
24 hour vet Gloucester	not in top 100
vet costs Gloucester	not in top 100
animal hospital Gloucester	not in top 100
vets Quedgeley	not in top 100
vets Hucclecote	not in top 100
veterinary Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Wood Veterinary Group Animal Hospital, on every pillar.

Speed & CWV		36
Technical		75
Local presence		50
Visibility		4
AI search presence		0
Content & trust		83

this firm sector median leader

Jollyes Pet Clinic - Gloucester trails Wood Veterinary Group Animal Hospital by 240 points across 5 pillars, but 58% of that is Visibility and AI search presence alone. It already matches or beats the leader on Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Gloucester?
✗	Which veterinary practice in Gloucester would you recommend?
✗	Top rated vets in Gloucester
✗	My pet is unwell in Gloucester - which vet should I call?
✗	Best vets in Quedgeley, Gloucester

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	33.3s	one throttled load on a datacentre machine
Field (real users)	3.1s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 10.8× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP) and responsiveness (INP) and layout shift (CLS).

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	83	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 4,904 words · last changed: 0 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 41 · local 3-pack: 0
Local presence	50	0 reviews · 0 new in 90 days
Technical	75	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

• Speed & CWV: 36/100, below the sector median of 62.
• Technical: 75/100, below the sector median of 88.
• Local presence: 50/100, below the sector median of 76.
• Visibility: 4/100, below the sector median of 21.

How this compares to the leader

Wood Veterinary Group Animal Hospital leads the index with 79/100. The largest gaps are: Visibility (4 vs 84); AI search presence (0 vs 60); Local presence (50 vs 99).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Jollyes Pet Clinic - Gloucester in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gloucester Laboratories at Wood Veterinary Group	#18	45/100	2 places above you
Dragon Vets, Kingsway	#17	45/100	3 places above you
BCVA Ltd	#16	46/100	4 places above you
Poultry Health Services (at Wood Vets)	#15	48/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 3077ms · INP 301ms · CLS 0.17 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 24 · accessibility 90 · best practices 96 · SEO 100 — biggest losses: Duplicated JavaScript; Links do not have a discernible name; Touch targets do not have sufficient size or spacing.
Google profile detail	1 photo · claimed · has a description · hours listed
Backlinks	1708 referring domains · 14305 links · rank 305 · 147 broken
Site structure	25 pages crawled · 649.3 internal links per page · reachable in: about 1 click, team 1 click, services 1 click · 0% of links use a generic anchor
Sitemap	declared in robots.txt

Where to get this fixed

Jollyes Pet Clinic - Gloucester’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked abovePet Care Scheme at SPA Vets Painswick Road#19 · 45/100 Full indexAll 21 firms ↓ Ranked belowSplash Canine Hydrotherapy Centre#21 · 41/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.