Dragon Vets, Kingsway — Gloucester Vet Digital Visibility Score

Digital Visibility Score: 45 / 100 · Rank 17 of 21

Digital Visibility Score45/100Rank 17 of 21 Problems found1No XML sitemap found One page from the first4Closest: vets Quedgeley at #12 Furthest behind-88Technical: 0 against a sector median of 88

Measured 1 September 2026 via the PYC Gloucester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	57	62	−5
Technical	0	88	−88
Local presence	99	76	+23
Visibility	42	21	+21
AI search presence	20	0	+20
Content & trust	—	70	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-88
Local presence		+23
Visibility		+21
AI search presence		+20
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 10 of 12 keywords, average position 13.6, in the local 3-pack for 0 keywords.

Keyword	Position
vets Gloucester	#20
veterinary practice Gloucester	#21
best vets Gloucester	#22
emergency vet Gloucester	#3
cat vet Gloucester	#23
dog vet Gloucester	#14
24 hour vet Gloucester	#2
vet costs Gloucester	#6
animal hospital Gloucester	not in top 100
vets Quedgeley	#12
vets Hucclecote	not in top 100
veterinary Quedgeley	#13

The gap to the leader

This firm against the sector median and the index leader, Wood Veterinary Group Animal Hospital, on every pillar.

Speed & CWV		57
Technical		0
Local presence		99
Visibility		42
AI search presence		20

this firm sector median leader

Dragon Vets, Kingsway trails Wood Veterinary Group Animal Hospital by 187 points across 4 pillars, but 70% of that is Technical and Visibility alone. It already matches or beats the leader on Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

vets Quedgeley		#12
veterinary Quedgeley		#13
dog vet Gloucester		#14
vets Gloucester		#20

4 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best vets in Gloucester?
✗	Which veterinary practice in Gloucester would you recommend?
✗	Top rated vets in Gloucester
✗	My pet is unwell in Gloucester - which vet should I call?
✓	Best vets in Quedgeley, Gloucester	cited by domain

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	96
Locations	1
Reviews in last 90 days	10
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

kind staff12
accommodating vets4
kind vets3
flexible appointments2
online booking2
pet plan2
reliable practice2
friendly welcome2
great with dogs2
special treatment2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	42	ranks for 10 of 12 keywords · average position 13.6 · local 3-pack: 0
Local presence	99	96 reviews · rated 4.8 · 10 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

Technical: 0/100, below the sector median of 88.

How this compares to the leader

Wood Veterinary Group Animal Hospital leads the index with 79/100. The largest gaps are: Technical (0 vs 88); Visibility (42 vs 84); AI search presence (20 vs 60).

Top fixes (ranked by impact)

Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.

Firms ranked near this one

The firms nearest Dragon Vets, Kingsway in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Poultry Health Services (at Wood Vets)	#15	48/100	2 places above you
Pet Care Scheme at SPA Vets Painswick Road	#19	45/100	2 places below you
Four Wet Paws Hydrotherapy and Physiotherapy	#14	48/100	3 places above you
Jollyes Pet Clinic - Gloucester	#20	41/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 59 · accessibility 93 · best practices 73 · SEO 92 — biggest losses: Reduce unused JavaScript; Reduce unused CSS; LCP request discovery
Google profile detail	22 photos · claimed · has a description · hours listed · 1 of 96 reviews are one star
Backlinks	156 referring domains · 672 links · rank 177
Site structure	Not crawled — fetch failed

Where to get this fixed

Dragon Vets, Kingsway’s lowest-scoring pillars among those we publish remediation guidance for:

Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.