Measured 1 September 2026 via the PYC Gloucester Vet Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
2 critical problems found. These are specific, checkable faults on the site — not opinions about it.
CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingVery little published contentThe homepage carries 40 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 9.7 years ago.
This firm against the sector median and the index leader, Wood Veterinary Group Animal Hospital, on every pillar.
Speed & CWV
95
Technical
38
Local presence
61
Visibility
39
AI search presence
0
Content & trust
3
this firm sector median leader
Gloucester Laboratories at Wood Veterinary Group trails Wood Veterinary Group Animal Hospital by 239 points across 5 pillars, but 46% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV.
Wood Veterinary Group Animal Hospital leads the index with 79/100. The largest gaps are: AI search presence (0 vs 60); Technical (38 vs 88); Content & trust (3 vs 49).
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 99 · accessibility 89 · best practices 74 · SEO 58 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Does not use HTTPS; Does not redirect HTTP traffic to HTTPS
Google profile detail
1 photo · unclaimed · no description · hours listed
Backlinks
65 referring domains · 112 links · rank 134
Site structure
robots.txt asks crawlers not to read this site, so it was not crawled
Content & trust (3/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.