Spinavita Chiropractic — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 66 / 100 · Rank 5 of 46

Digital Visibility Score66/100Rank 5 of 46 · top 9%Problems found2Structured data present, but no LocalBusiness markup One page from the first1Closest: sports injury clinic Gloucester at #19 Furthest behind-7Speed & CWV: 56 against a sector median of 63

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	63	−7
Technical	88	88	level
Local presence	100	72.5	+27.5
Visibility	25	10.5	+14.5
AI search presence	40	0	+40
Content & trust	70	49	+21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-7
Technical		0
Local presence		+27.5
Visibility		+14.5
AI search presence		+40
Content & trust		+21

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.1 years ago.

Where this firm ranks

Ranks for 6 of 12 keywords, average position 28.2, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	#33
sports injury clinic Gloucester	#19
back pain treatment Gloucester	#30
chiropractor Gloucester	#5
osteopath Gloucester	not in top 100
private physio Gloucester	#39
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	#43
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		56
Technical		88
Local presence		100
Visibility		25
AI search presence		40
Content & trust		70

this firm sector median leader

Spinavita Chiropractic trails 5 Valleys Physio Ltd (Gloucester) by 114 points across 4 pillars, but 78% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

sports injury clinic Gloucester

#19

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Gloucester?	cited by domain
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✗	I have back pain and live in Gloucester - who should I see?
✓	Best physiotherapy in Quedgeley, Gloucester	cited by domain

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	123
Locations	1
Reviews in last 90 days	12
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

welcoming receptionist7
clear explanations7
exercise advice6
treatment plan5
relaxed atmosphere4
friendly welcome3
first chiropractor appointment2
shoulder injury2
sports therapist2
injury recovery2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · team page: yes · credentials: no · blog or news: yes · homepage: 1,088 words · last changed: 754 days ago
Visibility	25	ranks for 6 of 12 keywords · average position 28.2 · local 3-pack: 0
Local presence	100	123 reviews · rated 4.9 · 12 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (40 vs 100); Visibility (25 vs 54); Speed & CWV (56 vs 72).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Spinavita Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Longlevens Chiropractic & Sports Injury Clinic	#3	68/100	2 places above you
Churchdown Osteopaths	#7	64/100	2 places below you
Gloucester Chiropractors	#2	72/100	3 places above you
Farr Physiotherapy	#8	64/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Google profile detail	36 photos · claimed · has a description · hours listed · 2 of 123 reviews are one star
Backlinks	65 referring domains · 144 links · rank 96 · 2 broken
Site structure	1 pages crawled · 108 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click · 0% of links use a generic anchor · 91 sitemap pages not reachable by following links
Sitemap	91 URLs listed · declared in robots.txt · newest entry 15 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Spinavita Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (25/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.