Gloucester Chiropractors — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 72 / 100 · Rank 2 of 46

Digital Visibility Score72/100Rank 2 of 46 · top 2%Problems found1The site has not changed in a long timeFurthest behind-12Content & trust: 37 against a sector median of 49

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	—	63	not measured
Technical	100	88	+12
Local presence	96	72.5	+23.5
Visibility	37	10.5	+26.5
AI search presence	60	0	+60
Content & trust	37	49	−12

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		not measured
Technical		+12
Local presence		+23.5
Visibility		+26.5
AI search presence		+60
Content & trust		-12

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.7 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 2, in the local 3-pack for 1 keyword.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	#3
chiropractor Gloucester	#1
osteopath Gloucester	not in top 100
private physio Gloucester	not in top 100
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Technical		100
Local presence		96
Visibility		37
AI search presence		60
Content & trust		37

this firm sector median leader

Gloucester Chiropractors trails 5 Valleys Physio Ltd (Gloucester) by 99 points across 3 pillars, but 83% of that is Content & trust and AI search presence alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best physiotherapists in Gloucester?	named
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✓	I have back pain and live in Gloucester - who should I see?	cited by domain
✓	Best physiotherapy in Quedgeley, Gloucester	named

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	93
Locations	1
Reviews in last 90 days	5
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• shoulder movement10
• treatment plan8
• relaxed atmosphere7
• sciatica treatment6
• maintenance appointments5
• reassuring chiropractor3
• quick treatment3
• posture correction2
• back treatment2
• lovely phone staff2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 11,430 words · last changed: 2827 days ago
Visibility	37	ranks for 2 of 12 keywords · average position 2 · local 3-pack: 1
Local presence	96	93 reviews · rated 5 · 5 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 37/100, below the sector median of 49.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: Content & trust (37 vs 79); AI search presence (60 vs 100); Visibility (37 vs 54).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Add about/team pages, and refresh stale content.
3. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.

Firms ranked near this one

The firms nearest Gloucester Chiropractors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Get Ahead Physiotherapy Ltd	#4	67/100	2 places below you
Spinavita Chiropractic	#5	66/100	3 places below you
Gloucester Osteopathic And Sports Injuries Clinic	#6	65/100	4 places below you
Churchdown Osteopaths	#7	64/100	5 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 80 · best practices 96 · SEO 85 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Network dependency tree; Font display
Google profile detail	30 photos · claimed · has a description · hours listed · 0 of 93 reviews are one star
Backlinks	58 referring domains · 125 links · rank 117
Site structure	1 pages crawled · 75 internal links per page · reachable in: contact 1 click · 4% of links use a generic anchor · 38 sitemap pages not reachable by following links
Sitemap	38 URLs listed · declared in robots.txt · newest entry 103 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Gloucester Chiropractors’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (37/100) and Content & trust (37/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

↑ Ranked above5 Valleys Physio Ltd (Gloucester)#1 · 78/100 Full indexAll 46 firms ↓ Ranked belowLonglevens Chiropractic & Sports Injury Clinic#3 · 68/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.