Painswick Osteopaths — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 33 of 46

Digital Visibility Score49/100Rank 33 of 46 Furthest behind-22.5Local presence: 50 against a sector median of 72.5

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	63	+2
Technical	100	88	+12
Local presence	50	72.5	−22.5
Visibility	0	10.5	−10.5
AI search presence	0	0	level
Content & trust	55	49	+6

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+2
Technical		+12
Local presence		-22.5
Visibility		-10.5
AI search presence		0
Content & trust		+6

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	not in top 100
chiropractor Gloucester	not in top 100
osteopath Gloucester	not in top 100
private physio Gloucester	not in top 100
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		65
Technical		100
Local presence		50
Visibility		0
AI search presence		0
Content & trust		55

this firm sector median leader

Painswick Osteopaths trails 5 Valleys Physio Ltd (Gloucester) by 225 points across 5 pillars, but 68% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✗	I have back pain and live in Gloucester - who should I see?
✗	Best physiotherapy in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	55	about page: no · team page: yes · credentials: no · blog or news: yes · homepage: 629 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	50	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Local presence: 50/100, below the sector median of 72.5.
Visibility: 0/100, below the sector median of 10.5.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 54); Local presence (50 vs 90).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Painswick Osteopaths in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Er Chiropractic	#31	49/100	2 places above you
Pain Relief Clinic	#35	47/100	2 places below you
Cotswold Equine Physio	#30	49/100	3 places above you
Sava Physio	#36	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 66 · accessibility 92 · best practices 81 · SEO 100 — biggest losses: Document request latency; Reduce unused JavaScript; Render-blocking requests
Google profile detail	25 photos · claimed · has a description · no hours listed
Backlinks	32 referring domains · 33 links · rank 0
Site structure	1 pages crawled · 0 internal links per page
Sitemap	declared in robots.txt · no lastmod dates

Where to get this fixed

Painswick Osteopaths’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.