Er Chiropractic — Gloucester Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 31 of 46

Digital Visibility Score49/100Rank 31 of 46 Critical problem1Search engines are being told not to index this site Furthest behind-14Content & trust: 35 against a sector median of 49

Measured 1 September 2026 via the PYC Gloucester Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	75	63	+12
Technical	88	88	level
Local presence	62	72.5	−10.5
Visibility	0	10.5	−10.5
AI search presence	0	0	level
Content & trust	35	49	−14

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+12
Technical		0
Local presence		-10.5
Visibility		-10.5
AI search presence		0
Content & trust		-14

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Gloucester	not in top 100
physio Gloucester	not in top 100
best physiotherapist Gloucester	not in top 100
sports injury clinic Gloucester	not in top 100
back pain treatment Gloucester	not in top 100
chiropractor Gloucester	not in top 100
osteopath Gloucester	not in top 100
private physio Gloucester	not in top 100
rehabilitation clinic Gloucester	not in top 100
physiotherapy Quedgeley	not in top 100
physiotherapy Hucclecote	not in top 100
physio Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 5 Valleys Physio Ltd (Gloucester), on every pillar.

Speed & CWV		75
Technical		88
Local presence		62
Visibility		0
AI search presence		0
Content & trust		35

this firm sector median leader

Er Chiropractic trails 5 Valleys Physio Ltd (Gloucester) by 226 points across 4 pillars, but 68% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Gloucester?
✗	Which physio clinic in Gloucester would you recommend for a sports injury?
✗	Top rated physiotherapy in Gloucester
✗	I have back pain and live in Gloucester - who should I see?
✗	Best physiotherapy in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	7
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: no · team page: no · credentials: no · blog or news: yes · homepage: 480 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	62	7 reviews · rated 5 · 0 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes

Key findings

Local presence: 62/100, below the sector median of 72.5.
Visibility: 0/100, below the sector median of 10.5.
Content & trust: 35/100, below the sector median of 49.

How this compares to the leader

5 Valleys Physio Ltd (Gloucester) leads the index with 78/100. The largest gaps are: AI search presence (0 vs 100); Visibility (0 vs 54); Content & trust (35 vs 79).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Er Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hobbs Vet Physio	#29	50/100	2 places above you
Painswick Osteopaths	#33	49/100	2 places below you
Rebecca Orchard Osteopathic Practice	#28	51/100	3 places above you
CS Veterinary Physiotherapy	#34	48/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 76 · accessibility 100 · best practices 77 · SEO 92 — biggest losses: Uses third-party cookies; Minimize main-thread work; Forced reflow
Google profile detail	unclaimed · no description · no hours listed · 0 of 7 reviews are one star
Backlinks	37 referring domains · 106 links · rank 0
Site structure	6 pages crawled · 1.8 internal links per page · 0% of links use a generic anchor · 5 sitemap pages not reachable by following links
Sitemap	5 URLs listed · declared in robots.txt · newest entry 372 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Er Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.